Optimind E-marketing Implementation Framework

Optimind follows its proprietary e-marketing implementation framework as a guide for companies who want to use the internet as a part of its marketing unit

Figure 1.1 Optimind E-marketing Framework

• Basic Website
  Basic Website package is recommended for companies that have no or little exposure on the internet. This package includes:

• Information Architecture
• Basic Market Research
• Website Design
• 1 Flash animation to be used on the main page for attracting first-time visitors
• Basic Search Engine Optimization
• 25 HTML pages
• 1 contact form
  
  (prices can be customized according to a client's need)
  
• Advanced Optimization
  After creating an online presence through our Basic Website development stage, the website is now ready to act as pre-selling agent. The Advanced Optimization process solves the problem of getting visitors into the website. Through this stage, we implement extensive search engine optimization and develop a plan for online and traditional advertising to increase brand awareness. Through our strategic advertising partners, we are able to do advertising at costs our clients will never think possible.
  
  
• Permission Marketing Implementation
  Getting customers' permission to sell to them is probably the most effective way to get into the customer's mind. Through our permission marketing implementation process, you will be able to get your prospective and current customers to register and give you access to their personal information. One example is to build an opt-in mailing list where customers may sign up and let you send them your promotions through e-mail.

• Online Sales Channel
  Once you have a database of registered customers and returning website visitors, we are ready to implement an online shopping experience. This process aims to convert your website into a virtual store where customers can choose and customize orders from your product catalog, buy and ship them world wide.

• Customer Relationship Management
  Retaining customers is easier than getting new ones. Through our Customer Relationship Management (CRM) process, you will be able to implement loyalty programs and keep your customers happy.