Internet and Mobile Marketing Summit Notes

By August 16, 2008Web Design

I attended the 2nd Internet and Mobile Marketing Summit last August 13-15, 2008 to learn about the current trends in online and mobile marketing in the Philippines. Here are some noteworthy facts and figures presented at the summit:

  • only 18% of TV Ads generate positive response
  • internet and mobile marketing campaigns are the most trackable and cost-effective ways to do marketing
  • Filipinos send 2 Billion text messages per day making the country the SMS capital of the world
  • Ratio of Cellphones to PCs is 2:1, it will be 4:1 in 2 years
  • This quote shows that interactive marketing is the best way to market:
    Tell them and they’ll forget
    Show tem and they’ll remember
    Involve them and they’ll understand

You may download presentation materials from the organizer’s website: www.immap.com.ph.

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