Philippine SEO Company since 2002
Search Engine Optimization (SEO) represents the core of your website marketing strategy. On-page and off-page SEO services can put you at the top of search engines, assuring that you are seen by the customers you want to attract.
Optimind, the top SEO company in the Philippines, takes a holistic approach to SEO, intending to drive you to the top of page one and keep you there for as long as possible. We do this by implementing a multi-layered approach, laying the groundwork for your continued online success.
What is Search Engine Optimization (SEO)?
Search Engine Optimization (SEO) refers to the practice of optimizing websites and online content to improve their visibility and ranking in search engine results pages (SERPs). The primary goal of SEO is to increase organic (non-paid) traffic to a website by ensuring that it appears higher in relevant search results for specific keywords or phrases.
SEO involves various strategies and techniques, including:
Keyword research
Identifying the terms and phrases users are likely to search for information related to your content or business.
On-page optimization
Optimizing various elements on web pages, such as titles, headings, meta descriptions, and content, to make them more relevant to target keywords and improve the user experience.
Off-page optimization
Building backlinks from other reputable websites, social media mentions, and other external factors that signal to search engines the credibility and authority of your website.
Technical SEO
Ensuring that the technical aspects of your website, such as site speed, mobile-friendliness, and proper use of HTML tags, are optimized for search engines to crawl and index your site effectively.
Content optimization
Creating high-quality, valuable content that addresses the needs and interests of your target audience while incorporating relevant keywords and providing a positive user experience.
What SEO Services can do for your Business
Having a strong online presence is essential for the success of any business. SEO services are crucial in improving your visibility and attracting potential customers to your website. Here’s what SEO services can do for your business.
Increase online visibility
SEO services help your business appear higher in search results by optimizing your website for search engines, making it easier for potential customers to find you.
Drive organic traffic
With effective SEO strategies, your website can attract more organic traffic, meaning visitors actively searching for products or services related to your business.
Improve user experience
SEO involves optimizing various aspects of your website, which can improve the user experience and increase satisfaction for your visitors.
Build credibility and trust
Ranking high in search results signals credibility to potential customers, helping to build trust in your brand and offerings.
Generate quality leads
SEO services can target the right audience, increasing the chance of converting website visitors into valuable leads and customers.
Stay ahead of competitors
With ongoing SEO efforts, your business can maintain a competitive edge in the online marketplace and adapt to changing search engine algorithms.
Investing in professional SEO services can significantly impact your business’s growth and long-term success. Contact us to explore how our tailored SEO strategies can elevate your online presence and drive tangible results for your business.
Our Clients
SEO Case Study
As the leading SEO company in the Philippines, we revel in every successful campaign that we build. This is true whether we took a role as an SEO specialist for a startup, small business, Shopify store, lawyer, attorney, real estate investor, and many more.
And yes, we are talking about hundreds to thousands of successful SEO campaigns since we started operating in 2002.
How Amaia Land found organic growth despite a demand downtrend caused by the pandemic
Overview
Amaia Land has been our client for about ten years now. When we started working with Amaia Land, the real estate developer had a fragmented digital marketing approach. Nowadays, Amaia Land is positioned strongly for keywords ‘affordable house and lot,’ ‘affordable condo,’ ‘affordable condominium,’ and more.
Even during the pandemic, Amaia Land’s website and pages perform satisfactorily ranking-wise. Though search volume declined, as with the majority of real estate websites, there had been no significant declines in rankings.
The reason behind this is the increased demand for affordable properties outside the city. Amaia Land is positioned for generic keywords that cater to the said surge in demand. As such, the developer was able to recover quickly from the ranking and traffic declines.
What Optimind did
So we focus our efforts on compartmentalizing the keyword and the landing page match and creating content to boost the performance of the target keywords.
- Goals we set
The goals we set for Amaia are progressive at best. At each campaign cycle, every six months to 1 year, we strive to achieve a 30% traffic and ranking growth from the baseline.
- Services we implement
We provide Amaia Land with targeted keyword research that focuses on its ‘affordable’ branding. Then, we prioritize landing page optimization. We followed the best practice: one keyword/keyword group, one landing page.
- Tools we use
Google Analytics, Google Search Console, Google Analytics, Google Console, ScreamingFrog, Ahrefs
Our First-Page Guarantee: A Myth Debunked
In the competitive realm of search engine optimization (SEO), certain SEO agencies often present the concept of a first-page guarantee as an alluring promise. However, it is crucial to understand that such guarantees are not feasible and can be misleading. Here’s why.
The white hat SEO approach
An ethical or “white hat” SEO company will never blatantly offer guaranteed SEO services, as they understand the uncontrollable nature of search engine algorithms 1. Instead, they focus on creating high-quality content to improve website value and authority, adapting strategies in line with algorithm changes.
The black hat SEO approach
A “black hat” SEO agency, on the other hand, may resort to unethical tactics such as keyword stuffing and link buying to achieve quick but unsustainable results.
SEO is a long-term strategy
Legitimate SEO agencies emphasize that SEO is not an overnight success; it requires constant work and maintenance, and good things take time.
The myth of guaranteed SEO rankings
No legitimate SEO agency can guarantee first-page rankings due to the ever-changing algorithms and other factors influencing search results.
Search engines are not fans of guaranteed SEO services
Google advises businesses to be wary of SEO specialists who claim to offer services that deliver guaranteed SEO results and warn of severe repercussions if websites violate their policies.
Spammy SEO strategies can cause permanent damage
Hiring an SEO company that relies on strategies that violate search engine spam policies could negatively affect website visibility and search results.
Not every company has the same SEO needs
Guaranteed SEO solutions tend to offer productized packages rather than customizing the SEO tasks according to the needs of each business, which may not align with unique business goals.
Hence, the guarantee is impossible.
Any SEO company that guarantees first-page results is essentially misleading, as search engine rankings depend on various factors beyond the control of the SEO agency.
The idea of a first-page guarantee in SEO is a myth, and it’s crucial to prioritize ethical SEO practices and sustainable growth strategies over unrealistic promises of immediate results. Instead of falling for the allure of guaranteed rankings, it’s essential to find an agency that can guide you through creating better content for better optimization and contributing to your business longevity.
Our SEO Services
The digital landscape is increasingly becoming competitive. Our strategies drive long-term results, enabling your website to dominate the SERP and increase traffic on targeted keywords.
If you are not doing search engine optimization (SEO), chances are, your competitors are! Don’t be left behind. Optimind offers a suite of SEO services at your disposal.
Organic SEO
Organic SEO is our standard service. The campaign starts with a comprehensive audit of the website to determine the various on-page and off-page factors that can make the website rank on SERPs. The website will be optimized based on the value proposition and competitive advantages of the brand.
SEO Consulting
Bringing your website to page one, our SEO Consulting service can create the blueprint for the success of your website. The service includes developing an SEO strategy to kickstart your campaign, providing redesign guidance, doing keyword research, and conducting a website audit.
SEO Audit
Our SEO Audit service diagnoses the health of your website through an in-depth technical audit. The basis is a comprehensive SEO checklist that includes the ranking factors your site should be optimized for. After collecting and analyzing the data, actionable insights are provided.
Local SEO
Our Local SEO targets improving the search visibility of the website, especially on those areas that the business serves. The inclusions are optimizing for Google My Business and Google Maps through a business NAP (name, address, and phone) cleanup and schema markup.
Technical SEO
Our Technical SEO service assesses the health of the website in terms of accessibility and crawling, indexing, site structure, site speed, and management. The SEO team uses a combination of manual and paid tools to conduct the analysis and, thereby, come up with a comprehensive technical report.
Real Estate SEO
Real Estate SEO is our specialization, developing a unique campaign, either on the project or category (condo, house and lot, townhouse, etc.) basis. The campaign is set up with the homebuyers and real estate agents in mind. The emphasis is on strong calls to action.
E-commerce SEO
Whether on Magento, WooCommerce, or other platforms, E-Commerce SEO targets store optimization. Business profitability is the main goal, which can be achieved by building the campaign from the ground up. The recommendations focus on page-level changes that may include effective visual displays and a user-friendly checkout system, among others.
WordPress SEO
When connecting with the targeted audience, CMS optimization through WordPress SEO is a must. The campaign has three components: structuring the website, installing the right plugins, and creating relevant content. The goal of the campaign is to amplify indexation.
Reverse SEO
Reverse SEO is also called Online Reputation Management wherein the process is, as it is, reversed. There are two key elements here: ranking the positive websites higher on results pages and outranking those pages with negative publicity that affects the brand, individual, or organization’s reputation and image.
Our SEO Process
Complete Audit for SEO
It is a specialized tool to help us determine both code-related and non-code-related website issues that can be improved. Audits are then followed by a list of white hat SEO recommendations. We first crawl your site to discover broken links and display each page’s meta description and titles. We then examine your site’s analytics to determine what your site visitors do while they are on the site, which pages they visit, and where they are coming from. We then audit the site for:
- Accessibility
- Indexing
- On-page SEO factors
- Off-page SEO factors
Targeted Keyword Research
We research and determine your ideal keywords, which will allow us to get your search results and ads in front of the customers you want most. We will provide you with a concise list of well-researched, relevant keywords from which you can choose. Your keywords are integral to your website’s performance in keyword-related web searches.
If this feels a bit jargon-y, you might as well start your SEO journey through learning the basics first: SEO terms and definition.
On-Page Optimization
Optimind is solution-oriented and results-driven that’s why we prioritize on-page optimization on our SEO packages. On-page elements include headings, keywords, meta tags, images, anchor texts, and links. Each of these elements enhances the performance of each page individually, as well as the website as a whole.
Bear in mind that each page of your website contains certain characteristics that directly influence your site’s search engine ranking.
We research and determine your ideal keywords, which will allow us to get your search results and ads in front of the customers you want most. We will provide you with a concise list of well-researched, relevant keywords from which you can choose. Your keywords are integral to your website’s performance in keyword-related web searches.
- URL
- On-page content (should be a minimum of 300 words on the page, but more ranks higher)
- Relevant content and content value Keywords (too little is bad, too many is worse)
- Spelling and grammar errors
- Readability
- Easily processed: no Flash, large images
- Complex scripts
- Duplicate content
- HTML standards
- Relevant page titles
- Succinct meta descriptions
- Image metadata
- Relevant outlinks
Optimind will evaluate these and other on-page issues and repair, update and refine each item as needed.
Find out more about what on-page SEO can do for you.
Off-Page Optimization
No SEO services strategy is complete without attention to off-page SEO. Some key takeaways from off-page SEO include:
- Site popularity
- Site trustworthiness
- Backlink profile
- Site authority
- Level of social media engagement
Find out how to improve your off-page SEO today.
Competitor Analysis
Understanding what your rivals are doing is crucial to your ongoing success, not just from an SEO standpoint. Through this SEO analysis, we will seek to understand your competition, learning what is working for them and what isn’t working for them.
You will be able to leverage these results into an informed strategy as to how to move your company forward.
Content Development
Content informs and entertains, but it has to be fresh, original, engaging, and of significant value in order to drive results. We will work with you to devise a content marketing strategy that best represents your brand’s values and unique voice.
Our content marketing strategy puts a focus on:
- Development of fresh, original, and relevant content
- Creating a steady stream of new content
- Delivering content that positions you as an authority on your subject
- Content development strategies to help you continue to benefit
Find out how you can benefit from content development.
Penalty Assessment & Recovery
Changes to Google’s SEO best practices are happening almost daily. If Google Panda has previously penalized you, it should be high on your list of priorities to amend the issues and get back in Google’s good books.
Reporting
Optimind will provide you with comprehensive analytic monthly reports. These reports include extensive data regarding the traffic to your website and search engine ranking, helping us make corrections where necessary, fine-tuning your SEO so that it works for you.
Find out more about how SEO agencies may help you.
Top reasons why Optimind is the best SEO company in the Philippines
Experience
We’ve been targeting Google visibility for the websites we develop since 2002, long before the process was termed search engine optimization (SEO). Proudly, we handled SEO campaigns for competitive industries, including banking, insurance, and real estate, from startups to Fortune 1000 companies. Optimind’s client retention rate is the highest in the industry.
Our search engine optimization strategies drive long-term growth, increasing traffic through dominating the results pages based on tens to hundreds of target keywords. Search is becoming ever-competitive, but our experience can help you rank above the competition like no other SEO agencies can.
Quality & Speed of Execution
Our SEO processes are the right balance between automation and manual intervention. We can rank our clients’ websites within three months with the right premium tools, even for the most competitive keywords. And the pages stayed at the top of the search engine results pages (SERPs) once they ranked. About 1/3 of our SEO clients have been with us for over ten years.
Google algorithms change the way SEO service providers and, specifically, SEO specialists do search engine optimization. However, the value of doing it never fades. However, the value of doing it never fades. SEO is a roadmap connecting potential visitors with your website. We strive to make your website as optimized and algorithm-proof as possible.
People
Our quality commitment also reflects on our strict hiring process; we hire based on attitude and passion. Optimind also invests in training wherein the people undergo online and offline and local and international seminars and conferences. In this way, the team is kept abreast of the ever-changing SEO landscape, especially in light of search algorithmic updates’ continuous rollout.
The SEO team has young and dynamic demographics. We capitalize on both talent and potential–people who can collaborate closely to achieve measurable results regardless of the SEO service availed from us. Each SEO specialist is empowered to make decisions that add value to the campaign and its goals.
SEO Best Practices
Implementing effective SEO strategies is crucial for businesses aiming to enhance their online visibility and attract potential customers. Here are some essential SEO best practices to elevate your online presence:
1. Keyword research and optimization
Conduct thorough keyword research to identify relevant search terms and phrases your target audience uses. Integrate these keywords strategically into your website content, meta descriptions, and headings to improve organic search rankings.
2. High-quality content creation
Create valuable and engaging content that addresses the needs and interests of your audience. Well-crafted content attracts visitors and encourages backlinks, contributing to improved search engine rankings.
3. Mobile-friendly website design
Optimize your website for mobile devices to ensure seamless user experiences. Mobile-friendly websites are favored by search engines and contribute to higher search result rankings.
4. Technical SEO optimization
Ensure that your website is technically optimized for search engines. This includes optimizing page speed, fixing broken links, creating XML sitemaps, and implementing structured data markup to enhance search engine crawlability and indexing.
5. Link building and off-page SEO
Develop a robust link-building strategy to acquire high-quality backlinks from reputable websites. Off-page SEO activities, such as guest blogging and social media engagement, can boost your website’s authority and credibility.
6. Local SEO
For businesses targeting local customers, optimizing for local search is essential. Claim and optimize your Google My Business listing, maintain consistent business information across online directories and encourage customer reviews to improve local search visibility.
7. Regular performance monitoring and analysis
Implement tools to monitor your website’s performance, including traffic, keyword rankings, and user engagement metrics. Regularly analyzing these data points helps refine your SEO strategies for continuous improvement.
Incorporate these SEO best practices into your digital marketing efforts to enhance your website’s visibility, attract qualified traffic, and ultimately drive business growth.
Feel free to customize and expand on these best practices to align with your specific SEO service offerings and target audience.
SEO Pricing in the Philippines (framework only, not actual cost)
Understanding the cost of SEO services is crucial for any business looking to enhance its online presence. In the Philippines, SEO pricing varies widely based on several key factors:
1. Range of services
Low to mid rates: Monthly fees typically range from ₱20,000 to ₱100,000 (approximately $390 to $2,000) for a comprehensive set of services, with higher costs reflecting the more extensive scope and proficiency required.
High rates: Premium SEO services may command fees ranging from ₱150,000 to ₱300,000 (approximately $2,900 to $5,850) per month, indicating a top-tier expertise and service delivery level.
2. Service models
Project-Based: This model offers a wide pricing range, averaging from $1,000 to $30,000, allowing businesses to select specific projects for the agency to undertake.
Contractual services: Specific services such as copywriting, site content audit, and social media setup have varying price ranges, providing flexibility based on the service requirements.
Pay for performance: While the information on this model is limited, it aligns closely with the pricing of hourly services and monthly payment models.
3. Factors affecting cost
Project scope: The complexity and scale of the SEO project significantly influence the pricing, ranging from basic services starting at PHP 10,000 to more comprehensive strategies exceeding PHP 80,000.
Market rates: The evolving demand for digital marketing in the Philippines impacts SEO pricing, necessitating businesses to stay informed about current market rates to make informed budgeting decisions.
4. Pricing models
Hourly services: Payment by the hour reflects the completion of negotiated services within specific timeframes, offering flexibility but requiring constant monitoring.
Monthly payment: This standard model provides a set of services in exchange for a lump sum, favoring long-term partnerships and offering benefits such as consistent monitoring and better relationships.Project-based: Fixed pricing for specific projects offers cost transparency and knowledge of what services will be received.
5. Making informed decisions
Investment perspective: SEO should be viewed as an investment, with costs ranging from a few thousand pesos to tens of thousands per month. This emphasizes the potential for increased traffic and customer acquisition.Business tailoring: SEO services in the Philippines cater to various business needs, offering tailored solutions for startups and established companies.
Understanding the varied factors impacting SEO pricing is essential for making informed decisions. Whether it’s considering the project scope, evaluating different service models, or recognizing SEO as an investment, businesses can navigate SEO pricing more effectively and make decisions aligned with their specific needs and budget considerations.
FAQs
What is SEO?
SEO, or search engine optimization, is the practice of optimizing a website to improve its visibility in search engine results. This involves strategies such as keyword optimization, content creation, and technical enhancements to increase organic traffic and attract potential customers.
What white hat SEO strategies do you currently implement?
We adhere to ethical “white hat” SEO practices, including creating high-quality content, conducting thorough keyword research, optimizing website technical aspects, and developing a strong link-building strategy. Our approach prioritizes sustainable growth and aligns with search engine guidelines to ensure long-term success for your website.
How long will it take before I see significant results from your SEO services?
The timeline for seeing significant results from SEO services can vary based on factors such as your industry’s competitiveness, your website’s current state, and the scope of the SEO strategy. While some improvements may be noticeable in a few months, significant and sustainable results often require consistent efforts over a longer period, typically ranging from 6 to 12 months.
What types of industries in the Philippines do you cater to?
We cater to a wide range of industries in the Philippines, including but not limited to e-commerce, hospitality, real estate, healthcare, finance, technology, and professional services. Our tailored SEO strategies are designed to meet the unique needs of businesses across various sectors.
Do you provide reports?
Yes, we provide comprehensive reports detailing your website’s performance, including traffic metrics, keyword rankings, and user engagement data. These reports offer valuable insights into our SEO strategies’ effectiveness and help refine our approach for continuous improvement.
What is your mode of payment?
We offer flexible payment options, including hourly services, monthly payment models, and project-based pricing. Our goal is to provide transparency and flexibility in payment arrangements that align with your business objectives and budget considerations.
Do I need to sign a contract?
Yes, we typically engage in formal agreements to ensure clarity on the scope of services, deliverables, and expectations. Our contracts are designed to establish a mutually beneficial partnership and ensure that both parties are aligned on the objectives and terms of the SEO services.
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