Get the content you need with the quality you deserve at the speed you prefer with the help of Optimind’s SEO content writing services
SEO content writing targets the creation of content that compels readers to take action, that is to inform, educate, and convert. It is high-quality writing that extensively satisfies the intent behind the query.
Optimind strongly advocates for brand storytelling and content is pivotal for such purpose. Content must drive 1) traffic and 2) engagement. Our in-house professional content writers understand that content is more than keyword integration albeit how organically integrated the keywords are.
For the SEO content writing to succeed, it must be guided by a roadmap. In this way, the business goals the content tries to achieve and the intentions that it intends to serve are analyzed. Featuring the right keywords in the copy that follows SEO best practices would become possible through content mapping also.
A content calendar can be one of the most tedious parts of SEO. It must be forward-looking yet dynamic enough to cater to changes. The content calendar is created with matching keywords to topics then, topics with search queries. With this, every page or content would have an SEO purpose.
An SEO campaign serves two audiences: crawlers and readers. Reflected in the content audit, the website’s current organic performance will be assessed. The audit report outlines the content issues such as thin, low-quality, duplicate, and outdated content as well as on-page and other technical issues to fix. Also, the report includes recommendations and guidance on how to do those fixes.
More than a content update option, a blog is the brand’s value-adding extension. Blog content writing services, however, must not stop with the writing process. Blog writers must be proficient in using content management systems (CMS) such as WordPress and Blogspot. Other than staying on brand, the published blog post must be written with a persona in mind, included clear calls to action, has custom visuals, and optimized for social sharing.
The relevance of the SEO experience starts with how optimized web content is. Web content refers to all the pieces of content, text ad visuals, accessible on the website. Writing a landing page, however, is no easy task, and requires a specialized skill set like copywriting. It involves high impact, artful precision that only web content experts can do whether the web pages are trying to inform, persuade or argue.
On-page content is essential for ranking and traffic. SEO copywriting, on the other hand, is all about writing targeted web content, landing pages, service pages, contact us page, articles, white papers, banner ads, etc. Most importantly, copies must guide the users to take action through clear and concise calls to action. This enables them to make an informed decision about whether to purchase or avail.
Cornerstone content is also considered as evergreen content. It means content that will remain relevant regardless of several ongoing algorithm updates and changes. SEO writers understand how cornerstone content can provide more value to consumers and position the brand as an expert through a rich and detailed explanation. Hence, this is prioritized and preferred.
Content creation is only half of the content process—the other half is content marketing. To increase traffic and ranking, the published content must be promoted to the right people using the right channels at the right time. The goal is to take the people from various channels where the content is seeded, which may include search engines and social platforms, to the website.
Breaking down the performance of the SEO content campaign, marketing reports will be sent either bi-weekly or monthly. The performance is analyzed based on the metrics identified during the content strategy development. Analytics and reporting are vital in determining the succeeding strategic directions that the campaign shall pursue.
Optimind offers search engine optimized and subject matter expert-written content writing package that includes:
Content development primarily involves keyword research, landing page matching, content calendar creation, and data visualization. All these steps are essential to the goals and success of the campaign, creating content that attracts, engages, and converts.
The content will be promoted on the appropriate channels such as search engines, social media, email or newsletter. The performance of the circulated content is monitored and evaluated on an ongoing basis following its distribution.
Google Analytics will be set up and audited. KPIs and metrics will be identified. To see the areas to improve on, a progress report will be sent including a list of recommendations for the next month or phase of the campaign.
A lot of experts have argued that since content is king in digital marketing, it’s… Read More
4 years ago