For the online business to achieve its goals, its website—the primary digital marketing channel—must be visible enough for the target market to notice. The more findable the WordPress website is, the better it is at racking up ranking, traffic, and conversion.
Our SEO team, who are adept at WordPress optimization, can help. Dominating the search engine results pages, that is of Google, Yahoo!, and Bing, is the goal of the campaign. We know which keywords to target to rank your website. We will also structure the site, create content, build link, and promote your site online.
If you’ve been meaning to ask what are the benefits of using WordPress, here they are.
While at it, WordPress usage stats of 2019 only proved that there is no CMS more powerful than this platform.
While the company is founded in 2002, we first experimented with SEO in 2006.
Given our extensive experience, we can provide you with the results you need and will profit from—top organic rankings.
Our employees consist of the technicals and the creatives who work together to ensure that the goals of each project or campaign are met.
A thorough diagnosis of the site is needed before any WordPress SEO services are offered. Part of the audit is learning about the brand and nature and scope of the business. Our team will then prepare an audit report outlining the problem areas and offer suggestions on how the entire website can be optimized so it would perform the way it should.
No two websites are alike. Thus, we only offer custom SEO services. The strategy that our team will implement will be based on the results of the audit and baselines. We will refer to these documents/sheets as the roadmap of your WordPress SEO campaign.
Yoast is the leading WordPress plugin. Setting it up and configuring it to your WordPress needs can be a challenge. Our SEO team helps in these tasks so optimal settings are integrated. Other than that, the team will put up suggestions on how to maximize its use from preventing duplicate content to creating engaging titles to social media optimization.
The rule of thumb is to use one target keyword per landing page to avoid keyword cannibalism or two or more pages targetting the same keyword. Our keyword strategy intends to rank the WordPress website higher in organic search. The team also determines and understands keyword competition and relevance and how they could impact the content strategy. Keywords are tied to content, so this part of the WordPress SEO campaign is crucial.
Using Yoast, content specialists aspire to get the green lights, which includes meta tags optimization. But content optimization is more than that. The team ensures that the page looks good and loads faster, with the relevant images and snippets as well as internal and external links.
Content is definitely king in the SEO world. No website can ignore the opportunities that content marketing offer. Our company has in-house content specialists who will research and create your content. We have writers and other creatives such as graphic designers to create other types of content such as videos, GIFs, memes, and infographics that your WordPress website needs.
Optimizing a WordPress site involves many factors. Our team implements lots of SEO tactics including content, link, and technical optimization especially the HTML elements (title, heading, meta description, URL, and image alt text). Also, the tactics should follow SEO best practices including in areas of responsiveness, speed, and markups.
Speed, as part of technical SEO, is a ranking factor that affects both the site’s performance and user experience (UX). The SEO team knows which tools to use and thus, make the site load faster. Although it may sound technical, caching effectively reduces the number of requests. When this happens, the resources needed in running would be minimized.
WordPress works well with Google Analytics. The team needs to determine pages that are performing and those that need improvements. SEO recommendations are sent to the client every month. The SEO specialists know which metrics to measure so your decision-making will be guided.
Our WordPress optimization process involves big steps but is nonetheless necessary.
If you already have a website, the next step is an audit. Through this, changes and additions required to boost search engine visibility are determined. The entire WordPress site will be analyzed as well as the keyword positions and what affect those ranking positions. If this is your first time doing WordPress SEO, the audit will still be site-wide and keyword-based.
The next step is to choose an SEO strategy that will bring the greatest impact at the shortest time possible. All WordPress SEO strategy is developed in a customized manner, based on your industry, competition, goals, target market, value proposition. It will be tailored to your business and website’s needs.
Once the audit report and strategy are ready, the most important part of the campaign is the implementation of the SEO recommendations and fixes. The technical and non-technical updates will be a collaboration between our in-house SEO and dev teams. They will handle all development, integration, and update tasks.
Reports are sent on an ongoing basis, bi-weekly or monthly or your preferred frequency. The reports include implemented changes to the WordPress website as well as ranking and traffic reports. If requested, links built to the site can be also included.
Content creation, as part of the package, will be also ongoing. Relevant types of content will be used, although the most basic are web content, articles, and blog posts.
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