4 Factors Lean Web Design Company Considers Important
We’ve all heard a thing or two about the lean movement. In general, lean refers to a goal and focus-oriented way of doing things. It means creating more value for the clients using the available resources. So, how a lean web design and development feel and look like?
When it comes to lean website development, this means building a website with the users in mind, emphasizing their journey before they land on the site, while they are there and even after they left. Web development companies sprouted like mushrooms, the majority of which is claiming to be lean.
The question now is – how can you differentiate one from the other? This article will tell you how based on the four factors lean web design company, Philippines-based or not, cannot do without.
Important factors for a lean web design company
1st Factor – User
By far the most important pillar, any website development company needs to understand who they are designing for so they’d get the design right from the start. This is also critical in meeting the expectations of the users.
With this in mind, here are the questions to ask the company.
- What strategies are you going to implement to understand our users?
- How are you going to map out users’ expectations?
- How are you going to make the journey easier for our users?
- What tests will involve our users?
Indeed, there is a good reason why the term user personas exist. Meeting the expectations of the users require understanding what their needs, preferences and motivations are when visiting a website.
2nd Factor – Content
Now that the web developers have a clear understanding of the goals and motives of your users, the next best thing is to get the ball rolling with the content or more formally, the information architecture. The necessity of high-quality content cannot be emphasized enough.
Users are looking for unique, informative and entertaining content pieces as possible that they can apply or use.
When it comes to having a clear and logical content structure on your website, below are some of the questions to ask.
- What content formats best suit our users?
- How do you usually present contents to your client’s users?
- How can you ensure that the site’s content structure makes sense to our users?
- Are there principles, philosophies or science that can explain the content structure?
- How can the users find the content that they are looking for?
- Where can the users find the content they are looking for?
Ultimately, in structuring the site, it is all about your users’ logic and not necessarily yours as the site owner. You would want your users to find their way around your site as intuitively as possible.
3rd Factor – Visual design
User-centered design is complex, but it doesn’t mean that the visual quality should be sacrificed. An effective design can attract the visitors’ attention, and through accommodating design elements, the design can guide the visitors in navigating their way through the site.
Thus, emotional engagement is achieved through the right elements that create a unique atmosphere for the users, bridging the gap between the site’s technical nature and their overall experience.
When creating an emotionally compelling design, here are the questions to ask the developer.
- Which design elements do you think will appeal mostly to our target users?
- What personal desires can we achieve through the site’s design?
- What elements must be present, so our users will be emotionally engaged?
A well-designed website is more robust than each of the elements in the site because it is the culmination of the coming together of all these elements. Thus, the design must be clean and offers as little distraction as possible to be as effective as it should be.
4th Factor – Design framework
A site’s design framework refers to how it will respond when viewed on various devices. Any website must have a solid strategy in tackling various screen sizes.
The philosophy is that the motivations and goals in browsing your site on a desktop are entirely different from that of browsing on a mobile device. The basic context of use is 100% different too wherein the limited screen real estate is one of the primary influences.
In setting priorities and restructuring the content properly, these are the questions that you must ask the developer.
- How will you ensure that our users are given that experience they are looking for?
- What must be prioritized so that the site can achieve the goals of the users?
- What are the device-oriented elements that must be in place?
The priority here is ensuring that you know the priorities and ensuring that these priorities are actually in line with mobile use.
The key to lean web design and development is putting listening to the voice of users at the core. Hence, the right company has the skills set, knowledge and capacity in listening to the voice of the client who, in turn, is listening to the voice of the users. The company, to be effective, must be able to bridge the gap between the website owner and the website users.
If a company cannot do this then, it is not a real lean company because only lean company zealously adheres to these pillars of web design.