Archive for the ‘blog’ Category

Understanding Mobile App Indexing by Google

Understanding Mobile App Indexing by Google   Just recently, Google announced that it will index more mobile app contents. This means Google will modify how app results are displayed during a search thereby benefiting those who have applications installed on their mobile devices. These app users will […]

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How to Achieve Minimalist Web Design

How to Achieve Minimalist Web Design   Minimalism is defined as a style or technique characterized by extreme simplicity and sparseness. Any digital marketing agency in the Philippines and elsewhere in the world understands what a minimalist web design is. However, not all web designers are open […]

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Digital and Traditional Marketing: Why They Still Go Hand in Hand

Digital and Traditional Marketing: Why They Still Go Hand in Hand In today’s era of marketing and advertising, digital marketing has been rampantly used because of the technology and resources that comes with it. Not mentioning the various platforms and ways on how this can be done […]

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15 Worth-Knowing Digital Marketing Trends in the Philippines

15 Worth-Knowing Digital Marketing Trends in the Philippines   Before we proceed to discussing the current (and perhaps, the future) digital marketing trends in the Philippines, it would be best to understand the local digital landscape first. So, there will be two parts of this discussion namely […]

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Love-and-Hate Relationship of Paid Search (SEM) and SEO

Love-and-Hate Relationship of Paid Search (SEM) and SEO About 8% of all searches result to clicking any of the advertisements in the natural search list. What do this tells us and what it means to our paid search and SEO? Please remember that, in this context, search […]

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Digital Marketing: How to Present Your Product/Service Properly?

Digital Marketing: How to Present Your Product/Service Properly? You have your own business but have the difficulty on advertising it? Then what you need is a good marketing strategy. Presenting your products or services for them to be known to the public is one crucial stage for […]

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Online Marketing 101: How Psychology of Color Affects Branding

Online Marketing 101: How Psychology of Color Affects Branding Persuading the consumers to buy is not without difficulties. It’s a blessing that there are theories and concepts to guide the marketers, one of which is the color psychology. Unfortunately, even this outlook is considered interesting yet controversial […]

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8 KPIs of Great Content Marketing

8 KPIs of Great Content Marketing A website’s success is measured by the number of “hits.” That was in mid-2000s, and the global digital landscape has come a long way since then. Aside from analytics, key performance indicators (KPIs) are now used by marketers to gauge the […]

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Reasons Why Google Will De-Index Your Website

Top 7 Reasons Why Google Will De-Index Your Website Yes, you read it right. Paradoxically, for a search engine that requires sites to submit URLs for indexing, Google also de-indexes websites. So don’t be surprised if you cannot find your site in SERPs even when you search […]

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