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Social Media Marketing Services & Packages

Knowing the impact of social media platforms, companies will always need to have an online presence. This is where social media marketing takes place. Allowing your customers to be in touch with you through Facebook, Twitter, Pinterest, Instagram—to name a few, is already a big step towards your success.

The same goes on your end—to understand your customers’ demands and know how to reach out to them whenever the tides change. Having a strong social engagement towards your audience is the key to elevate sales and retain loyal customers.

Social Media Marketing Services & Packages

Our Clients

Social Media Campaigns We’ve Handled

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Systane Ultra
Services: Infographics | Animation
Systane Ultra, a preservative-free lubricant eye drop by Alcon, is designed to provide long-lasting relief from dry eye symptoms. The product offers extended protection and comfort, making it perfect for people with dry eye symptoms. Alcon has launched a social media marketing campaign, including organic and paid content, to promote its products.

Optimind handled both, including creating infographics and animation to portray the brand. The said campaign is geared toward consumer education initiatives.
Web Design & Development Project - Cavitex
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I-Land Properties
Services: Infographics | Animation
I-Land Properties benefited from a social media marketing campaign by connecting the brand with potential clients and promoting their property listings. The campaign focused on creating an authentic and informative online presence that educates and engages with followers.

Optimind prioritized creating relevant infographics and animation to portray the brand and its ideals.
Get Express App
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Wilcon Depot
Services: Product Promotions | Product-focused animation
Wilcon Depot, the leading home improvement and construction supply retailer in the Philippines, has been recognized for its exceptional digital initiatives, particularly its social media marketing campaign. The company’s innovative digital initiatives have enabled Wilcon Depot to reach a wider audience, increase engagement, and drive sales. The company’s social media accounts on Facebook and Instagram actively engage customers with updates on new products, promotions, and events.

Optimind handled the company’s product promotion. Our team created product-focused animations.
Suzuki Diary App
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DIY Hardware
Services: Product Promotion
Establishing a virtual presence across relevant social networks to create a successful social media marketing campaign is vital for DIY Hardware. Tailoring content to the target audience can add credibility and authenticity to advertising. Ads are a great way to showcase products and services engagingly.

Optimind handled the DIY Hardware’s product promotion on social media, helping the company to attract convert-ready customers and boost sales.
Anglicare App
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Far East Express
Services: Product Promotion | Animation
ar East Express created a successful visual social media marketing campaign by leveraging its brand proposition. The campaign featured the collaboration between the company and GCash.

Optimind handled the visual content of the campaign, creating animations for product promotion.
MBC Station Apps
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Our Social Media Marketing Packages

Optimind understands how omnipresent social media is in our lives nowadays. One way to reach your target audience is through the platforms, from Facebook and Instagram to Twitter.

Our services aim to build awareness, drive conversion, retarget visitors, execute experiments, and more, depending on what particular social media marketing service you’ll need. As encompassing as social services should be, we want to grow your reach, following, and engagement. 

We’ve prepared social media marketing packages where we can build your campaign around. These packages aim to maximize your social media budget and not put it to waste.

Content Development

Content Development

We craft the right messages that connect with your target audience and reinforce the messaging through the right content.

These are the inclusions of our content development package:

  • Unique social media graphics and captions to engage with your audience, including both static and animated videos
  • Content made specifically for your chosen channel (e.g., Facebook or Instagram)
  • Accompanying blog posts on your website to use as a link bait
  • Monthly engagement report with insights and recommendations to make sure that we improve the campaign every month
Social media paid campaign management

Social media paid campaign management

Create a social advertising ecosystem that thrives on the quality of data that we feed into the platform’s AI, following a proven framework that made more than 100 social media campaigns succeed.

These are the inclusions of our social media paid campaign management package:

  • Paid campaign set up on the chosen channel (e.g., Facebook or Instagram)
  • Targeted ad collateral creation that may include graphic, caption, or short video
  • Guaranteed increase in fan base and engagement (i.e., likes, shares, comments, etc.)
  • Optimized ad budget allocation to maximize the efficiency of your ad budget.
  • Monthly ad campaign report with insights and recommendations to make sure that we improve the campaign every month
Community Management

Community Management

Better engage the prospects and customers through managing inquiries, messages, and comments. We guide user expectations for fast responses to their queries.

These are the inclusions of our community management package:

  • Choice of manual chat operator, automated chatbot, or a mix of both (automated chat response includes welcome messages, away messages, thank you’s, and other auto-replies)
  • Carefully crafted customized messages across Facebook and Instagram
  • Thoughtfully crafted spiels and scripts for a more personalized messaging
  • Guaranteed increase in fan base and engagement (i.e., likes, shares, comments, etc.)
  • Monthly engagement report with insights and recommendations to make sure that we improve the campaign every month

Our Social Media Marketing Process

We create meaningful connections. To truly maximize the social conversation, the business must provide value to the target audience through the content it shares. Meaningful connections are founded on valuable information. Thus, your feed must read like an easy conversation, not a self-serving advertisement peppered with posts about your products and services.

Research & Analysis

Research & Analysis

In every marketing strategy, you always start with research. This is to enable you to know how and what your customer thinks. More importantly, we take into consideration the social media channels that are effective to be used for your campaign. By this, we also do a background check about your target audience and align our marketing approach to achieve gratifying results.

Discussion Strategy

Discussion Strategy

It is important to know what specific actions a company wants to pursue when it comes to maximizing the power of the Internet to attain such respectable results. With this, it is vital that strategies like doing SEO should be performed, knowing that search engines such as Google are also looking into a company’s social engagement as a factor for rankings. With this, we can help you utilize your social media presence to create lasting results!

Active Engagement

Active Engagement

Your target audience knows about the big names in the world of social media such as Facebook, Twitter, Google+, and the like. We can help you make your brand the instant go-to that can give solutions whenever your customer needs help. An active engagement towards your clients will not only create loyalty and consistency but will also increase your ROI through client feedbacks, which becomes a natural marketing strategy.

Reporting & Evaluation

Reporting & Evaluation

Checking your insights for measurement is always an essential element in any kind of marketing strategy. In this case, getting your social media insights is like make-or-break information that will help you conclude what to do next. We use specific analytics tools to measure results and evaluate them according to the campaign’s performance and your brand marketing efforts.

How to Choose the Right Social Media Platforms

Here’s a breakdown of the steps in choosing the right social media platforms for your brand.

Know your audience

Understanding your target demographic is the cornerstone of effective social media marketing. Consider factors such as age, gender, location, interests, and online behaviors. Conduct market research, analyze customer data, and gather insights to paint a clear picture of your audience.

Set clear goals

What do you hope to achieve with social media efforts? Whether it’s increasing brand awareness, driving website traffic, generating leads, or boosting sales, defining your objectives will guide your platform selection process.

Understand platform demographics

Each social media platform attracts a different demographic and caters to unique user behaviors. For instance, Instagram is popular among younger audiences and visual-centric brands. At the same time, LinkedIn is preferred for professional networking and B2B marketing. Research each platform’s demographics and user preferences to align with your target audience.

Evaluate platform features

Assess the features and capabilities of each social media platform in relation to your marketing goals. Consider content formats (images, videos, text), engagement tools (polls, stories, live streams), advertising options, and analytics insights. Choose platforms that offer the functionality to support your strategy.

Consider industry and content type

Certain industries and content types resonate better on specific platforms. For instance, fashion and lifestyle brands thrive on visually-driven platforms like Pinterest and TikTok, while B2B companies find success on LinkedIn through thought leadership content and industry insights.

Conduct a competitor analysis

Analyze your competitors’ social media presence. Identify which platforms they’re active on, the type of content they share, and their engagement levels. While you want to avoid mimicking their strategy, understanding their approach can provide valuable insights into platform suitability within your industry.

Allocate budget and resources

Consider your budget and available resources when selecting social media platforms. Certain platforms may require more time, effort, and investment to maintain an active presence. Assess whether you have the manpower, expertise, and financial resources to effectively manage multiple platforms or if focusing on a select few is more practical.

Test and iterate

Social media is dynamic, and audience preferences can change over time. Feel free to experiment with different platforms and strategies. Monitor performance metrics, gather feedback, and iterate your approach based on what resonates best with your audience.

With these steps, you can confidently navigate the social media landscape and choose the platforms that align with your brand, audience, and marketing objectives. With a strategic approach, you’ll maximize your social media presence and drive meaningful results for your business.

Social Media Marketing Best Practices

Understanding the unique best practices for each platform is essential for driving engagement, building brand awareness, and achieving your marketing goals. Let’s delve into the best practices for Facebook, Instagram, TikTok, and X (formerly Twitter).

Facebook

As one of the most widely used social media platforms, Facebook provides a versatile space for businesses to connect with their audience through posts, ads, and community engagement. Understanding the algorithms and best practices for content sharing on Facebook can help increase your brand’s visibility and engagement.

Engaging content: Create content that encourages likes, comments, and shares. Use a mix of photos, videos, and text posts to keep your audience engaged.

Consistent posting: Maintain a regular posting schedule to stay top-of-mind with your audience. Experiment with different posting times to identify when your audience is most active.

Utilize Facebook ads: Take advantage of Facebook’s robust advertising platform to reach a wider audience and drive specific actions such as website visits, lead generation, or product sales.

Engage with your audience: Respond promptly to comments, messages, and reviews to foster a sense of community and trust with your followers.

Instagram

Instagram, known for its visual appeal and storytelling capabilities, is a powerful platform for showcasing your brand through captivating images and videos. Utilizing Instagram’s features, such as Stories, Reels, and IGTV, can help you connect with your audience on a more personal level and drive meaningful interactions.

Visually appealing content: Instagram is a visual platform, so prioritize high-quality photos and videos that showcase your brand in an authentic and aesthetically pleasing way.

Hashtags: Research relevant hashtags and incorporate them into your posts to increase discoverability and reach a broader audience.

Stories and reels: Leverage Instagram Stories and Reels to share behind-the-scenes content, product demonstrations, and entertaining short-form videos that resonate with your audience.

Engagement and interaction: Like and comment on posts from your followers and engage with user-generated content to strengthen relationships and foster a sense of community.

TikTok

With its emphasis on short-form video content and trends, TikTok offers a dynamic space for creative brand expression and reaching a younger demographic. Understanding TikTok’s trends and user behavior can help you create engaging and shareable content that resonates with your target audience.

Embrace creativity: TikTok thrives on creativity and authenticity. Experiment with trends, challenges, and innovative content formats to capture your audience’s attention.

Short and snappy content: Keep your videos short, engaging, and to the point. Aim to hook viewers within the first few seconds to encourage them to watch till the end.

Participate in challenges: Participate in trending challenges and create your own branded challenges to encourage user-generated content and increase brand visibility.

Interact with the community: Respond to comments, engage with other creators, and participate in duets and stitches to foster connections and grow your presence on the platform.

X

As for the “X” platform, staying informed about emerging social media platforms and trends in the digital landscape is crucial. Keeping an eye on new platforms and technologies can offer valuable opportunities for early adoption and innovation in your social media marketing efforts.

Understand platform dynamics: Each platform has its own unique features and audience demographics. Tailor your content and strategy to fit the nuances of the platform you’re targeting.

Stay updated with trends: Monitor emerging trends, features, and changes within the platform to stay ahead of the curve and maintain relevance with your audience.

Analytics and insights: Utilize platform analytics tools to track performance metrics, gain insights into your audience’s behavior, and refine your strategy accordingly.

Experiment and adapt: Don’t be afraid to experiment with different content formats, posting strategies, and messaging tones. Use data-driven insights to iterate and optimize your approach over time.

These best practices can effectively leverage social media to enhance your brand presence, connect with your audience, and drive meaningful results for your business.

Why choose Optimind as your Social Media Marketing agency

Optimind delivers on its SEO claims and guarantee. While the agency does not guarantee #1 ranking as no digital marketing agency should, we guarantee real and measurable results.

Technical Knowledge

  • White hat SEO only
  • Penguin, Panda, and Hummingbird-safe
  • Handles every SEO process in-house
  • Uses freemium and paid SEO tools
  • Experiments before executing a new strategy

Experience

  • Provides high-quality service to Top 1,000 corporations
  • Has been in the business for 17 years
  • Has already completed 100+ SEO projects
  • Have worked with all types and sizes of industries
  • In-house SEO team with diverse skills and expertise

Guaranteed Improvement

  • Page 1 ranking for competitive keywords
  • Increased search engine visibility and ranking
  • Progressive campaign analysis

Transparency

  • Contract-based SEO services provision
  • Monthly keyword and traffic report
  • Dedicated Campaign Manager
FAQs

FAQs

Here are the answers to the most common social media marketing FAQs

We often get this question, and we would always say that social media marketing can bring lots of benefits to the table. For instance, it can build brand awareness, which is perfect for startups and new ventures like product or service launches. SMM also builds a community of prospects and one that is around your brand. 

At most, SMM can complement other digital marketing efforts such as SEO. Or, if you are going to launch a new mobile app, how would you want your target users to know about it? Yes, social media.

You can also think of it as a revenue driver, in addition to facilitating conversation between your brand and your target market. Through social media, you can let the consumers feel they are a part of your brand, which, in turn, drives sales and other conversions.

Social media marketing is important for several reasons:

Audience reach: Social media platforms have billions of active users, providing a vast audience for businesses to connect with and promote their products or services.

Brand awareness: By utilizing social media, businesses can increase their brand’s visibility and recognition among a wide range of potential customers.

Engagement and interaction: Social media allows businesses to engage with their audience through comments, likes, shares, and direct messaging, fostering a sense of community and customer loyalty.

Targeted advertising: Social media platforms offer advanced targeting options, allowing businesses to reach specific demographics and interests, thereby maximizing the effectiveness of their advertising efforts.

Customer insights: Through social media, businesses can gain valuable insights into their customers’ preferences, behaviors, and feedback, which can inform product development, marketing strategies, and customer service improvements.

Website traffic and conversions: Social media can drive traffic to a business’s website, increasing conversion opportunities, such as sales, inquiries, and newsletter sign-ups.Cost-effective marketing: Unlike traditional advertising, social media marketing offers a more cost-effective way to reach and engage a large audience.

Optimind invests heavily in various social media marketing tools. Aside from the platform-available tools like Facebook Business Manager and Creative Studio, we also use content creation and post-scheduling tools such as Gain, Sprout Social, and Google Docs. We also use Canva and Adobe for graphics.

The social platforms you should be using depend on several factors. For example, each social platform has a different audience. Instagram is ideal for targeting Gen Zs and millennials. LinkedIn is perfect for B2B marketing. 

We can determine which social platforms to concentrate on through a careful assessment of your brand and business. Optimind does not recommend having a presence on more than five social platforms. Instead, it is best to concentrate on one to two platforms where you can actively interact with your audience and community members.

Putting an exact number to your social media marketing spending can be tricky. There is no rule of thumb, though we can attest to the fact that the more you spend on social media, the more results you’d get. So every additional spend can go a long way. 

Although, at Optimind, we always recommend starting with a lower budget before progressing into a higher budget, testing and optimizing various social strategies in the process. Through this, we can determine what would be the most effective for your niche.

Optimind does not recommend that outright unless our initial campaign assessment revealed that your brand would perform better with paid than organic social media marketing. So whether you should implement paid social advertising will depend on several factors.

We will recommend paid social media advertising depending on your goals as well. In Facebook, for instance, boosted or sponsored posts are ideal if you want to build brand awareness, reach a more targeted audience, increase traffic on your website, increase app installs, generate more leads, receive more conversion-oriented messages, and more.

The answer depends on your paid social goals. For example, an ad can reach a targeted audience (demographically and geographically) of up to 800-1,200 with up to 30-80 likes per dollar spend. If you need to generate 1,000 likes per day for ten days, then you need to spend  $130 to $330 for this period.

While this is just an example, it gives you a picture of how varied social ads spending can be.

Optimind charges from P30,000.00 ($600.00++) monthly depending on your service requirements. A portion of this amount goes to content (graphics and posts) creation and paid social advertising.

Metrics are decided early on in the social media marketing campaign process. The success of the campaign will be measured against these metrics. Some of these are reach, traffic, engagement, and conversion.

Social media marketing can be highly effective for businesses when used strategically. It offers numerous benefits, such as reaching a large audience, building brand awareness, engaging with customers, and driving website traffic. Additionally, social media platforms provide valuable insights into customer behavior and preferences, enabling businesses to refine their marketing strategies.

Social media marketing can lead to increased sales, customer loyalty, and a strong online presence when executed well. However, its effectiveness depends on factors such as the target audience, content quality, and engagement consistency. By leveraging the unique features of each platform and staying updated on best practices, businesses can maximize the impact of their social media marketing efforts.

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