How Fast Does Your Website Need to Be to Rank in Google?
Speed is silent persuasion. When a page appears instantly, visitors stay and explore; when it hesitates, they vanish. In 2025, Google’s Core Web Vitals make …
Resources
Explore digital marketing tips, trends, hacks, and strategies with our resources. Check out our blog posts and bookmark the ones that resonate with your needs for insights and inputs.
Johanna Abegail Vargas
Structured Data 101: What It Is and Why It Helps Your Rankings
Search engines are smart—but not psychic. They rely on signals to understand what your content means. That’s where structured data comes in. It’s the invisible …
Image Optimization for SEO: Tips for Designers and Devs
Images do more than decorate a website—they define its experience. A single image can convince users to stay, scroll, or buy. Yet, the same image …
Creating a Website Style Guide Your Team Will Actually Use
A great website isn’t built overnight—it’s built with consistency. Every word, image, and design element on your site communicates your brand’s personality. But when multiple …
How We Optimized a Site for Google’s “Helpful Content” Update
When Google launched its Helpful Content update, entire industries felt the ripple effect. Websites that once dominated search results saw traffic plummet, while brands that …
Where Should You Place Your CTAs? Data-Backed Tips
A well-placed call to action (CTA) can turn an average page into a conversion powerhouse. It’s one of the most crucial yet misunderstood elements in …
How to Write a Homepage Headline That Hooks in 5 Seconds
Five seconds. That’s all you have to convince someone to stay on your website. Your homepage headline is often the first thing users see—and the …
Website Copywriting Tips That Actually Drive Sales
Words sell. Design may catch attention, but copy keeps it—and ultimately, converts it. Website copywriting is one of the most underestimated yet powerful tools in …
Mobile UX Best Practices: Designing for Users on the Go
Mobile devices have become extensions of our hands and habits. From ordering food to managing finances, Filipinos rely on smartphones for nearly every daily task. …
How to Reduce Cart Abandonment Through UX Tweaks
Every e-commerce business knows the sting of an abandoned cart. Someone explores your catalog, adds an item, reaches the payment screen — then disappears. It …
