Users mostly click on the top 3 organic search results.
The #1 Google organic search result garners 32.5% of the average traffic share. The rest is divided into the #2 to #10 positions, with the last one getting a paltry 2%. The importance of appearing on organic search cannot be emphasized enough.
And that means if your website is on one of the top three positions, clicks are almost guaranteed!
Interestingly, most users explore the results pages (or search engine results pages (SERPs) in SEO lingo) way past the ads. Although, when these users are looking for an item to buy, 64.6% of them would click on the most relevant ad to their query.
So you shouldn’t ignore this either.