How We Optimized a Site for Google’s “Helpful Content” Update
When Google launched its Helpful Content update, entire industries felt the ripple effect. Websites that once dominated search results saw traffic plummet, while brands that …
Resources
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Content Marketing
Where Should You Place Your CTAs? Data-Backed Tips
A well-placed call to action (CTA) can turn an average page into a conversion powerhouse. It’s one of the most crucial yet misunderstood elements in …
Website Copywriting Tips That Actually Drive Sales
Words sell. Design may catch attention, but copy keeps it—and ultimately, converts it. Website copywriting is one of the most underestimated yet powerful tools in …
What Makes a Great About Page? Examples from Local Brands
If your homepage attracts attention, your About page earns belief. It’s where visitors stop to learn who you are beyond the products or services you …
Interactive Content: Quizzes, Polls, and Calculators That Generate Leads and Engagement
In an age where audiences are bombarded with static blog posts, social ads, and product pages, attention has become the most valuable currency. Traditional content …
What’s the Difference Between Blog Posts, Pillar Pages & Case Studies?
Not all content is created equal. Some pieces attract quick traffic, others educate audiences deeply, and a few persuade potential clients to take action. In …
Evergreen vs Trending Content: How to Balance Your Strategy
Every content marketer faces a familiar question: should you focus on creating timeless, evergreen pieces or ride the wave of trending topics? Both have undeniable …
How to Find High-Impact Content Topics Using Keyword Clusters
Every strong content strategy begins with one question: What should we write about next? For most marketers, that’s where the challenge starts. You want topics …
Content Marketing ROI: How We Measure the Business Impact of Blogs and Videos
Every marketer loves to talk about storytelling, engagement, and brand visibility, but when it comes to budget conversations, one question always comes up: What is …
Content vs. Design: Which Comes First? (And Why It Matters)
When building a website, most teams eventually face the age-old question: should content or design come first? On one hand, a beautiful layout sets the …
