All Posts By

Johanna Abegail Vargas


Assessing SEO Readiness: How Search-Friendly Your Website Is

Even for the seasoned pro, search engine optimization (SEO) is not without challenges. One way to minimize the risks involved in the process is ensuring that the website is SEO-ready. What does SEO-readiness mean? For us, at Optimind, it simply means making the website as search engine-friendly as possible. Performing an SEO-readiness assessment of the site allows you to dig…

SEO Practices: White Hat vs. Black Hat vs. Grey Hat SEO

Today, it is undeniable that search engine optimization (SEO) plays a central role in achieving most business endeavors and goals.  With a majority of online experiences starting with search engines, ensuring that your business page is optimized for search engines is paramount. Moreover, organic searches account for over fifty percent of website traffic, making SEO a vital tool for business…

Crucial Elements of Social Media Marketing

  "Social media is about the people, not about your business. Provide for the people and the people will provide for you" -Matt Goulart   If you are in any kind of business, you would know that it thrives on advertising--any kind of advertising. However, with the evolution of digital media, we have reached a new pinnacle in marketing through…
Johanna Abegail Vargas
September 18, 2016

 The Do’s and Don’ts of Befriending Your Co-Workers

  “All lasting business is built on friendship.”- Alfred A. Montapert   A big fraction of our time in life is spent on work. As you are likely to be spending time with the same people over time, it is inevitable that corporate friendships would ensue. These are the same people you spend time collaborating and brainstorming with and sharing…
Johanna Abegail Vargas
September 15, 2016