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Johanna Abegail Vargas

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Enterprising Solutions 101: Six Ways Mobile Apps Can Improve Company Productivity

It is no question that technology has reached unparalleled heights in this time and age.  Gadgets have become more powerful, been designated the word “smart,” and the term “mobile devices” is not taken to mean smartphones exclusively. Rather, mobile devices these days can mean any portable electronic equipment that can connect to the internet, such as a tablet computer, a…
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How to Market Your Business Online

Now that everyone’s trying to sell online, the next important question is: how to market my business online? That is if you are one of those who took the plunge and tried their hand at online selling. The sooner you start with marketing, the better. Please don’t wait until your website is live before you start promoting it. The same…
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SEO 2021: Four Case Studies To Help You Steer Your Campaign in The Right Direction

Today, traditional and conventional advertising methods just do not cut it anymore.  The internet and the advent of the digital age have made sure of that. In this modern time and age, the internet has spurred the evolution of marketing and advertising techniques. Back then, businesses and entrepreneurs relied on television commercials, newspaper ads, and the like to create a…
SEO

Assessing SEO Readiness: How Search-Friendly Your Website Is

Even for the seasoned pro, search engine optimization (SEO) is not without challenges. One way to minimize the risks involved in the process is ensuring that the website is SEO-ready. What does SEO-readiness mean? For us, at Optimind, it simply means making the website as search engine-friendly as possible. Performing an SEO-readiness assessment of the site allows you to dig…
SEO

What Goes Into an SEO Campaign: On-Page, Off-Page, and Technical SEO

When embarking on a new SEO campaign, there are several areas to tackle. These are: The keywords to target The website optimization The types of content to create The link building processThe monitoring processesThe tools to use Under each area are many other sections that need to be changed for a fully optimized SEO campaign. True enough, building an SEO campaign from scratch…
SEO

SEO Practices: White Hat vs. Black Hat vs. Grey Hat SEO

Today, it is undeniable that search engine optimization (SEO) plays a central role in achieving most business endeavors and goals.  With a majority of online experiences starting with search engines, ensuring that your business page is optimized for search engines is paramount. Moreover, organic searches account for over fifty percent of website traffic, making SEO a vital tool for business…
MarketingSEO

Crucial Elements of Social Media Marketing

  "Social media is about the people, not about your business. Provide for the people and the people will provide for you" -Matt Goulart   If you are in any kind of business, you would know that it thrives on advertising--any kind of advertising. However, with the evolution of digital media, we have reached a new pinnacle in marketing through…
Johanna Abegail Vargas
September 18, 2016