Why hire us as your next web developer?
Experience – We’ve been developing websites since netscape.
We’ve been developing websites since 2002; long before Google became famous and Facebook was founded. Completing over 1,000 projects of varying complexities and requirements, we can handle any web development project entrusted to us.
Strict adherance to web quality and standards.
Our development process is geared towards delivering websites built to web standards from valid, accessible and semantically correct codes to user-friendly URLs. Integrating our client’s vision at the core of every development process, the websites we produce are not only exquisite but also impactful.
We have a full powered web design and development team.
Our commitment to quality is also evident in having a dynamic design and development team onboard. We hire people who are equipped with the required technical skills and expertise and can work cohesively with the current team for competence and cultural continuum.
Over 500 satisfied clients including
We cater to a large range of web development projects.
From single landing page optimization needs to complex web based enterprise applications, we have worked with almost any type of web projects for the past 15 years.
Corporate Web Design
Basic web design and development needs for companies. Available as a template based package through our sister web design company in Cebu or our own premium web design service.
Enterprise Web Applications Development
True to requirements, mission-critical and component-based web applications that cater to any business needs. Provide as visually compelling apps from scratch or using pre-developed, pre-tested components or enterprise-ready framework to accelerate the development process.
E-commerce Web Design and Development
Conversion-centered e-commerce sites designed for a more streamlined online business management, increasing traffic, leads, conversions, and sales. Offer as responsive shopping cart solutions with professionally designed templates or 100% customized themes for both startups and enterprises.
Online Web Campaigns Design and Development
Robust campaign designs and plans based on a firm’s growth objectives first and revenue objectives second. Available through building the campaign from the ground up, inclusive of tools and reports.
Build your digital empire now!
Our websites are created in partnership with dotPH.
Our web design package inclusions
Optimind understands that each web design project is unique—no two projects are the same and not all projects are created equal. Some projects require simple theme and layout changes while others need a complete redesign.
Our project reflects the needs of our existing and prospective clients, so we offer package customization. Web development projects generally vary in scope and difficulty, so we follow an equitable pricing model. You will pay for the requirements of the project and the man hours necessary to dedicate on such a project.
Nevertheless, all our web design packages include:
- Free 1-year web hosting
- Free 1-year domain name
- On-page SEO
- Dedicated Account Executive
Part of the package is the input from our ever-dynamic Web Development Team to ensure that the project will go smoothly per specifications, requirements, and timeline. Every design project is collaborative in nature; hence, the success of each project lies in the quality of the partnership between the designers and developers and clients.
What makes Optimind’s web design packages stand out from the rest is its SEO-readiness. Aside from the basic package, the websites we design and develop are conversion-targeted. High usability and search engine-friendliness are two of our non-negotiables.
Our core belief is that the visual appeal is not enough; people need to find the website first then, find what they are looking for once they are already on the site. The focus is on striking a balance between form and function.
While our packages high-end, Optimind guarantees high-quality work and 100% customer satisfaction!
Web Design Industry in the Philippines
Anywhere on the web, it is challenging to find information regarding web design in the Philippines as an industry, including its current size and the people involved in its evolution. Here is an attempt to consolidate knowledge and shed light on frequently asked questions on how it all started.
How the web design industry in the Philippines evolved
It was in the early 2000s when the Philippines emerged as the principal venue for offshore developments in Asia, with India in the 2nd position. Back then, the Philippines was already considered as a strong contender in providing back-office services aside from the core technology.
The development of web design in the Philippines has its roots in the 1991 volcanic disaster, leaving the military troops with no choice but to go back to the US in 1992. They leave behind a somewhat reliable technology and communications infrastructure with which the national government capitalized on.
Just when India focused its workforce on developing software services, the Philippines concentrated on developing trade around information, technology, and communication-enabled services.
In 2000, the software exports were at $200 million, although the coverage of the estimate is not established. Nonetheless, the IT industry was already strong at 30,000 experts working in mostly foreign-owned, locally-headquartered firms.
The telecommunication services include both voice (call centers) and non-voice (data processing, animation, app development, and of course, web design Philippines).
A 2000 survey conducted by META ranked the Philippines as the number provider of ‘knowledge jobs,’ besting 47 countries around the world. During this time, software clusters are set up in different locations, such as the Clark Special Economic Zone.
There were few Filipino web designers who stood out like Cheryl Fuerte, the designer behind the multi-awarded DonnaCruz.com. She used the fan-based website as a testing ground for university assignments. The website won numerous awards, thereby influencing up and coming Filipino web designers.
Fuerte co-founded PhilWeavers along with Drew Europeo and other locally renowned artists. PhilWeavers is the oldest web designer association in the country, although it only existed until 2006.
Some said that PhilWeavers was no longer operating by 2003, at a time when Fuerte had to focus on other endeavors. Such a claim was unfounded since the organization held Murder by Design event in December 2003. It’s a full-day seminar/workshop wherein experts were invited to speak before an audience of web designers.
In 2006, the emergence of infotech-related jobs depends on how fast one’s Internet usage is. Around this time, there were more than 500,000 Internet connections, and it was relatively growing fast. It was even expected to double in the next few years.
Nevertheless, government agencies and private companies have already employed web designers, content producers, and other Internet professionals. Everything was done in-house, although there are independent professionals who were willing to take on the job. This is true for new and more technically demanding forms of Internet presence like e-commerce.
The offshore outsourcing industry, including business processes and IT services, was estimated at $3.3 billion. It grew by more than 30% by 2009 (est. $9 billion) and is continually growing.
Another organization of Filipino web designers is the Philippine Web Designers Organization (PWDO). PWDO was established in September 2008 when the local web designers came together to hold the first conference that devotes to web design Philippines.
PWDO offers conference-format workshops targeting young and budding web designers. More than 200 web designers attended its first major conference held in 2009.
Recently, it launched a ‘hackathon,’ which aims to design websites for charities and other non-profit organizations.
Today, the Philippines is known as the ‘outsourcing veteran’ despite a seemingly fragmented web design industry.
More and more consumers are able to participate in various online activities as well. As of 2016, about 44,000,000 people or 43.5% of the population used the Internet.
Outsourcing web design in the Philippines
The Philippines has many strengths, including a sound IT infrastructure in Manila and IT parks in other parts of the country like Pampanga, Cebu, and Davao, despite the difficulty in establishing fixed telecommunication lines due to its geographical spread.
The Philippines also has a strong industry association among IT councils worldwide. This helps in presenting a positive picture of the whole industry.
Other reasons why the Philippines was a suitable IT hub from the 2000s until today include:
- Low labor costs (30 to 40% less than the US)
- High literacy rate (94%)
- High level of English proficiency
- High awareness of Western culture
Before, designers learn web designing either informally or formally. The choice of schools and courses affected employment prospects and career advancement.
Although there is no web designer certification in the country, yet another reason is the increasingly becoming structured web design education in the Philippines.
Web design Philippines schools and training institutions choose to offer web design courses as a crash course or two-year course. Filipinos who want to learn how to develop a website properly will not run out of choices of schools.
Private IT schools and universities such as AMA Computer University, DLSU College of Computer Studies, University of the Philippines Information Technology Training Center (UP ITTC), De La Salle University (DLSU) College of Computer Studies, and Meralco Foundation Institute (MFI) are the leading providers.
Further, the Technical Education and Skills Development Authority or simply TESDA now offers Web Design Program (TESDA NTR 201213050022). The initiative is in partnership with the First Academy of Computer Arts.
Some web designers learn through googling the topics since there are many tutorials online. There are dedicated online forums and communities of web designers where a newbie can ask a question, and experts can answer. Alternatively, some learn from their friends or acquaintances.
There are thousands of web designers online who offer design and development training. Mostly, they offer 1 to 3 days one-on-one training for ₱5,000 or less. This depends on the content of the training and the trainer. There are also free web design courses. The majority of the courses are done online.
Some training providers prefer organizing a workshop so many newbies may come. The costs of the workshops also differ, although it is usually inclusive of training materials and meals. Some training providers also offer short courses that last six months. Philippine Center for Creative Imaging (PCCI), for instance, offers Web Design Fundamentals seminar.
Further, the costs of web design Philippines courses and seminars vary. It can go anywhere from ₱3,000 for a one-day seminar to ₱30,000 for a bachelor’s degree and from ₱11,000 to ₱16,000 for a master’s degree per semester.
While the costs of studying web design Philippines are relatively high, the locals are not hindered by such. In fact, the enrollment rate of these schools is consistently high, highlighting the current demand for web designers locally and abroad.
In 2014, Silicon Valley published an imported talent map, and the Philippines ranked sixth largest source of talent. Asians, especially the Filipinos, are increasingly becoming an essential driving force in global digital development.
The future of the web design industry in the Philippines
The Philippines is strategically positioned to provide the best web design and development services – location, people, and technology.
The challenge lies in formalizing web design Philippines as a separate industry. The approach must be multi-fold, considering the role of the web designers themselves (students included), web design organizations, web design service providers, and the local government.
Ambitious as it may seem, at least for now, the government may help the local web designers if there will be more associations and governing bodies as well as laws and regulations that can protect the interest of the Filipino web designers. This is particularly true because the local designers are dealing with both domestic and international clients.
Seeing the imminent growth of the number of individuals who want to venture into web designing, the country will not witness a shortage of highly capable talent. Not anytime soon, even with the escalating demand at the international level.
Outsourcing to a web design company in the Philippines
Among its contenders in Asia, the Philippines is continuously making strong headway when it comes to outsourcing digital marketing services. Outsourcing to a web design company in the Philippines is one of these services.
Web design and development entails the process of creating the layout, navigation and visuals and implementing these designs through code. Maintenance and updates are also factored in.
At its most basic level, the proliferation of websites flattens the global playing field. Websites had become the extension of corporate identity to the point of becoming the firm’s digital storefront. For this reason alone, you cannot just let any web design provider do the job for you.
Head to where the progress is substantial, and that’s the Philippines. Why the Philippines, you might ask.
Things to look for in a web design company
Not all web design companies in the Philippines are created equal. As a future client, you need to sift through the pool to find the best fit. The best fit does not mean finding the most expensive provider just because. While it is true that you get what you for, the high amount you need to pay for does not always equate with quality.
What you want is the right provider for the project, that your budget can best afford. You want a successful website, doing what it is supposed to do whether it’d be building brand awareness or generating convert-ready leads.
The digital marketing industry in the Philippines is small-scale – there are a few hundred players. Once you start scouting for prospective providers, names will be dropped one by one, and often not for good reasons. We’ve heard those stories.
While finding the web design company with the best fit can be a challenge, it is not impossible. Look for these things, all of which contribute to the overall reputation of the company that you are eyeing.
Although no creative company would operate without a license, it is best to double check. You’d rather doing business with a registered web design company to protect the business deal than pay for a company that only exist to rip off their clients. It’s for your own security too.
Full disclosure is a necessity in every digital project; it’s the basis of a more stable foundation. How information is relayed matters. Accurate information must be relayed in a timely manner. Delays in answering your questions is not a good sign.
A website is an investment you should not be scrimping on. Startup digital marketing agencies are willing to compensate for their lack of experience through offering prices below industry averages. It’s a risky endeavor.
The website serves as the marketing arm of the business operation. It is the first contact with a potential client; thus, it makes perfect sense to think of it from a value-adding perspective. Make sure that the company has a portfolio that you can gauge the quality of the website it developed.
The contract outlines the scope of the work required by the provider. This protects your needs as a business paying for the other party’s services. The signed and perhaps, notarized contract safeguards the legality of the business relationship, so don’t skip securing one.
Since recognition targeting web design and development companies are limited, check if the company has developed award-winning websites. This should speak volume of the capabilities of the firm and the development team it hires.
Freelance vs. in-house vs. web design company
When comparing the three, it may seem like the right decision to go for the most cost-effective choice. But yes, while it is true that hiring freelancers is quick, easy, and cost-effective, it also shouldn’t be the only factor you consider when choosing who best to work with for your website.
Hiring a freelancer may not be the best option for creating a website because a website is not a one-time thing. A website should be treated like a big project and freelancers are mostly preferred for short-term marketing tasks. Since freelancers work on a project to project basis, they may be unreliable or even unreachable once the project is finished should you wish to update your site or change your layout.
Freelancers are also difficult to trust, because it’s hard to know whether or not they can truly design a website that’s specifically right for you. You’re going to have to exert effort looking through their portfolios, CVs, and track records to make sure they’re the right freelancer for the task.
Hiring freelancers is a good option when you’re on a tight budget and the project isn’t too big, but it’s a big risk and significant projects should be approached with calculated risks. Websites should be treated as significant because they are almost like your brand’s resume. A well-done one can tell your visitors everything they need to know.
Much respect to our fellow freelance web designer and developers. It’s not wrong to hire one but know that you need to perform extra diligence researching for the track record. You owe it to yourself or company to establish that the freelancer can deliver on his or her promises.
The main appeal of having an in-house web design team is that the work remains in the company and therefore, you can closely monitor any creative decision made. An in-house team may also seem more reliable, since the team is working specifically for your company and your company alone.
However, this may not always be a good idea. An in-house marketing team is going to be costly and time-consuming, especially if you’re staring a scratch. A substantial part of your budget is going to have to go to the team’s work hours, and you’re going to have to dedicate a lot of time and effort in finding the right people to hire.
This is time, money, and effort that can be better spent on other aspects of your brand. If your online presence is not an extreme main priority to you, your budget may be better off going to things like production, distribution, and the like. Having an in-house team is actually not necessary for your company. You can easily outsource the job to a professional SEO Agency.
If you’re looking for the safest choice with the best value for your money, then hiring a web design company is for you! Web design companies are affordable, reliable, and easy to trust. They’re professional and experienced – you can easily search for all the clients that they’ve worked with.
Because they’re experienced, you can trust them to make the best decisions for your company. They have teams dedicated to not only web design but copywriting, researching, marketing, search engine optimization, etc. Their expertise in multiple fields is sure to push your online presence past the borderline and straight to the goal.
With web design companies, you won’t have to break a sweat or worry so much. You won’t even have to do a lot, except for sharing project details with them. That type of weight off your shoulders puts you at ease and allows you to focus more on the aspects of the company that are important to you.
Websites should be treated as important and big, and should be trusted with the best people for the job. A web design company is your best bet for that. They’re experts in the field, so you know they’ll do a good job. They’re experienced, so you know they know how to properly manage a project. And they’re reliable, so you know they’ll be there for you should you need any updates or changes to your site.
Why you should outsource to Optimind’s web design agency in Manila
Filipino web designers and developers understand the need to enter the client’s mindset. Partnering with you from planning to executing, they will apprehend not just your digital marketing campaign’s objectives but that of the company as a whole.
From there, your chosen web team will sketch out drafts (prototypes) of what might work considering your goals and target audience. The team will provide inputs as to what could be the most effective route and proceed from there.
Other than being natural English speakers, Filipino web teams realize the need to amp up the competition through a website that speaks highly of the brand while attracting the right audience. From the call to actions down to the entire web content, they would know what needs to include and why you cannot include a particular CTA.
It’s the cross-sector experience of the Filipinos that make them suitable for a web design project regardless of its nature, scale, scope and complexity. This also reflects the availability of a highly-skilled talent.
To match the required scalability of website projects, the local developers’ positioning is future-oriented. They invest in training and development, attending seminars and boot camps that specifically cater to the creatives. The Filipino web teams know which skills to leverage too.
Talent and skills development is apparent in the Filipinos’ labor quality that mirrors some of the most innovative web designs you can see. Not to mention, the Filipinos are naturally tech-savvy having been early adopters of various technologies such as web-based real-time chats.
Quality is not jeopardized in anyhow because the Filipino web teams place a high regard on professionalism. Striving to meet deadlines, they know how to respect their clients’ time, effort and money invested in the project.
Apart from being service-oriented, they value their integrity. They are also some of the most loyal teams out there. They know how to have fun without forgetting their responsibilities.
Simply, web design Philippines outsourcing siphons out the risks involved in the process. Cost efficiency aside, the skills, creativity, values and staying power of the Filipino web teams can make any outsource project a success.
Our Web Design and Development Process
For the past 15 years, we have been redefining our process over and over again based on what we see is effective and efficient for the client. We work closely with the client during the first few stages and the final stage of production to ensure that both objectives are aligned.
1. Objective Setting
Defining objectives in any web design or web development project is the key to success. Besides, a journey can’t be completed without a destination.
2. Audience Definition
Knowing your audience defines how we would layout the site, what font types and sizes to use and many more.
3. UX Design
We design for conversion and the only way to do that is to come up with mockups that walks you through your target audience’s journey.
4. Web Development
Converting all the ideas from the first stages into an actual website or web application, we meticulously code to perfection and aim to get the best speed we can.
5. Quality Assurance
Once the product is turned over by our developers, it goes through a 2 step quality verification using QA standards in web development and utmost attention to detail.
6. Client Acceptance
Presenting to client for acceptance.
Launching of the app and client training.
8. Performance Review
Review website data to make sure that the objective is met. Give additional recommendations on how to improve further.
YOUR QUESTIONS ABOUT WEB DESIGN DEVELOPMENT ANSWERED
The problem may not be with your website itself, but with its search engine friendliness. Research shows that nearly 95% of searchers don’t go past the first page of search results.
That means if you want as much traffic as possible, your website has to be at the very front page when potential visitors are searching for something. Your website could be brilliantly written and designed, but if the keywords and the headlines aren’t there, people aren’t going to visit it.
While it may seem more cost-effective to simply use design templates available online, hiring a web designer will benefit you more in the long run. Professional web designers aren’t just thinking of how the website looks – they’re thinking of the website’s accessibility, color messaging, user experience, and even how the site will function on mobile.
Design isn’t just about what looks good – it’s about what functions and what purpose it serves.Where online design templates are static and prefixed, web designers can cater specifically to your brand and your target demographic.
There are so many things to consider when designing a website – its search engine friendliness, its content and pages, its audience and where they’ll most likely access the site – and hiring professionals who are both experienced and knowledgeable in the field will guarantee you the most online traffic.
There is no “offline” or “online” marketing anymore – there is only marketing. If you’re not utilizing both online and offline means of advertising, your brand is going to fall behind.
For example, if a potential customer sees a newspaper ad or a billboard of your product, they’re going to want to search for you online. But if they can’t find you online, that means they’ll have to travel to the store and look for your product in order to find out more about it.
Nobody wants to exert that much effort in a product they haven’t even tried yet. They’ll quickly lose interest and forget about it. Not to mention, billboards and print ads limit your reach to whoever has access to it, and that’s only people living within the area.
However, with a website and an online marketing campaign, potential customers can access you from anywhere at any time. It doesn’t matter what part of the country they are – if they have access to the internet, they have access to your site. They can read all about your services and products and even buy your product online should you have that feature.
A website makes shopping incredibly convenient for your customers, gives your marketing the furthest reach, and boosts your sales in the long run.
While a social media marketing campaign is very important to any brand, not everyone enjoys interacting with brands on their social media – and it won’t do you much good search engine wise, either. Search engines are far more likely to feature your content if it’s published on its own domain rather than a simple post on Facebook.
A well-designed website can also be far more informative and convenient for the visitor than a social media account. For example, while Twitter only allows 160 characters for your bio, an About Page can allow you as many paragraphs as you’d like.
And where all Facebook pages have the exact same layout, websites don’t – a well-designed website can help establish your brand’s message and make your brand stand out.
Your website’s content can differ depending on the time, effort, and money you’re willing to put into it, but all websites should at least have these:
Home Page: This is the first page your visitors see when they enter your site. You need to make sure that the very first thing they see is appealing and compelling enough to hook them and get them to browse more of the site.
About Page: This is the page visitors go to to find out more about your brand. This should contain information like the brand’s description, history, personality, services, and practices. If well-done, this page can help build rapport and trust with your potential customers.
Contact Page: No website is complete without a contact page. If people are interested in your brand, they’ll want to reach you about it, and this page makes it convenient for them to do so. It should contain information such as address, phone number, mobile number, e-mail address, and social media icons.
Products or Services Page: People aren’t just interested in your brand, they’re interested in what your brand can do for them. This page should contain your products or services, compelling descriptions that will make your visitors interested, and their prices.
Images and Videos: A website with only copy is a dull and boring one. People want to see and listen to what you do. If you can provide professional and high-quality pictures and videos of your brand, your brand’s credibility and appeal will skyrocket.
If your website runs on content, you should be updating your website as much as possible. Readers are going to be left wanting more if your website offers high-quality content.
If your website doesn’t have a blog feature, your website should remain fairly static, but you should be constantly checking for new design trends and updates at least twice a year. Outdated layouts and features (such as using Flash, HTML coding, etc.) make your brand look cheap and unprofessional to potential customers.
But freshness doesn’t just matter to visitors – it matters to search engines as well. Search engines reward websites with the most traffic, and constant new updates guarantee constant online visits.
Updates to your pages send signals to the search engines spiders to index your content again. The more people are regularly dropping by your site, the more search engines reassess where you should be in the rankings.