Product Photography Tips: How Visual Improvements Boosted Our Clients’ Sales
When it comes to online selling, visuals are your first impression—and often your only chance to make one. Before a potential customer reads your product …
Resources
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Johanna Abegail Vargas
Analytics Red Flags: How to Spot When Your Data Isn’t Telling the Truth
Data powers nearly every decision in modern marketing. From budget allocation to campaign targeting, numbers have become the new compass for strategy. But what happens …
App Analytics Guide: Understanding How Users Actually Interact With Your Mobile App
Your mobile app may have thousands of downloads, but how well do you actually understand your users? Many businesses focus on installs, yet installation is …
How to Recover from a Google Penalty: Step-by-Step Process
Few things can send a chill down the spine of a website owner like discovering a sudden drop in rankings or traffic. One day your …
Setting Up GA4 the Right Way for Your Business Website
Data is the foundation of every successful digital strategy. Without reliable analytics, you’re essentially guessing—launching campaigns, adjusting content, and spending ad budgets without knowing what …
Interactive Content: Quizzes, Polls, and Calculators That Generate Leads and Engagement
In an age where audiences are bombarded with static blog posts, social ads, and product pages, attention has become the most valuable currency. Traditional content …
Negative Keywords Strategy: Stop Wasting Money on the Wrong Clicks
Every marketer wants to make the most out of every peso spent on digital ads. But what if a large chunk of that budget is …
Competitor Ads Targeting: Ethical Ways to Win Business from Your Rivals
In digital marketing, competition is inevitable. Every click, keyword, and conversion is a small victory in a crowded battlefield where brands fight for visibility. But …
Quality Score Secrets: Improving Your Ads Without Spending More Money
Running ads online can be expensive—especially when your budget doesn’t stretch as far as your ambitions. But what if there were a way to get …
Is Your Website Compliant? Data Privacy Rules in the Philippines Explained
As more businesses in the Philippines go digital, the issue of data privacy has never been more important. From e-commerce transactions to online inquiries, companies …
