A is for Apple. B is for Ball. C is for Cat. G is for… Google?
If there is one company that often shakes the digital world with its every announcement that would be Google. On August 10, 2015, Monday, Google announced that it will become Alphabet. Well, sort of. However, Google is now a wholly-owned subsidiary of Alphabet. The announcement was made by no less than the search giant’s co-founder, Larry Page.
The Telegraph illustrates how the new organizational structure looks like. See below.
Page’s announcement also includes the new CEO of Google, Sundar Pichai. The co-founder has nothing but good words for Pichai, citing his commitment to the company “when he took on product and engineering responsibility for Google’s Internet businesses.”
Discussions on major online publications such as NY Times, Harvard Business Review, Reuters, and The Telegraph noted that this reorganization aims at staying relevant. Google is a word that has been in the mainstream use since the mid-2000s, fearing that it may eventually dilute its status as the leading search engine in the world. Google must remain Google since “the whole point is that Alphabet companies should have independence and develop their own brands.”
Why Page and Sergey Brin would want to name their company (or should we say their conglomerate) Alphabet (abc.xyz) warrants another article. In the meantime, let’s savor the points noted above. As Page himself puts it, they too are still getting used to the new name.
ITS EFFECT ON SEO
A more pressing issue here is whether the internal changes will affect SEO (search engine optimization), in general. As Search Candy puts it, Google itself is not forcing a rebrand so there will be no major impact on SEO. This means that Analytics, AdWords and Google Webmasters Tools — the core products — will still be under the Google brand. More likely, there would be no major changes to these.
WHAT WE THINK ABOUT THIS
We can only assume what might happen next. Positively, with Pichai at the helm, we can expect new products that may further push SEO. Negatively, if Alphabet will treat Google as its cash cow, pulling cash out of Google products and into its future-oriented businesses, we may anticipate paid SEO services. Although we’re hoping that this won’t happen. Not in the near future. Not ever.
What’s your view about this?