Category

SEO

SEO and Web Design Balance: 8 Things to Consider

By blog, SEO, Web Design

Search engine optimization (SEO) and web design are two distinctly different aspects of digital marketing. They exist in silos. Unfortunately, not all web designers understand that the visual aspects of a website also affects how it performs, traffic and ranking-wise. Whether it will be displayed on search engine results pages (SERPs) will depend on several factors, although the starting point…

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Mobile SEO Factors

By AMP, blog, mobile-related, SEO

The use of mobile devices grows steadily over the years. Businesses, online and offline, continually realize the value of this ongoing trend. How mobility influences both–brands and users–would only expand further. Also, in this digital age wherein the numbers of mobile devices surpass the numbers of desktops, it is irresponsible to deliberate ignore mobile optimization or simply, mobile SEO. Mobile…

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SEO Trends 2019

By blog, SEO

In 2018 and years before that, the SEO trends of 2019 are geared toward providing the users the experience – the UX – they deserved. What SEO strategies and tactics will matter this year to dominate the results pages (SERPs)? Below are the answers. Why SEO In the Philippines, brands are still skeptic to jump into the SEO bandwagon despite…

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10 Simple Ways To Improve Content Experience

By blog, Marketing, SEO No Comments

Content experience is a new term, but it has been around for a long time. People think content marketing only revolves around the “three-pillar system” as Yoav Schwartz illustrates in The Ultimate Guide to Content Experience. He says the system forgets a crucial ingredient, which is also the fourth pillar – experience. Content Experience Explained Experience combined with content comes…

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6 SEO Mistakes You Must Avoid at All Costs

By blog, SEO No Comments

Search engine optimization (SEO), Philippines-oriented or any campaign implemented worldwide, is not without difficulties. Even the experts experience the challenges from time to time especially every after an algorithm (before Google announced Panda would be real-time). However, one cannot afford not to do SEO because its value is immense and profound. When doing SEO, however, you need to do it…

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How to Use Your Competitors to Rank Up in SEO

By blog, SEO No Comments

Before, the word ‘competitor’ is considered a displeasing word. Enter SEO (search engine optimization). Now, competitors are regarded as one of the biggest allies of any company or organization who wants to dominate the search engines. Although it’s rather difficult to admit that your competitors are doing great (greater than what you are currently doing), you can always steal their…

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5 Effective Ways to Optimize Your PPC Campaign this 2018

By blog, SEO, SMO No Comments

While every pay-per-click (PPC) campaign is unique, these campaigns shared the same processes and structures. Nonetheless, only the most successful campaigns are equipped with the most logical and organized structures, for instance. And, the rest are just mediocre ones. If your campaign falls into the latter’s category, now is the perfect time to learn about PPC campaign optimization. Let’s start…

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