Digital Marketing Strategy: 5 Fundamental Components

Online selling kept the businesses afloat during the pandemic. That’s a fact that makes the right digital marketing strategy undismissible this 2020 and perhaps in 2021 and beyond.  Before we jump into the integral components of a digital marketing strategy, we need to know what it is and why it is necessary. What is a digital marketing strategy? A digital…
Jennevie Tanzon-Corre
October 19, 2020

What is SEO and How Does It Work?

What is SEO? SEO, or search engine optimization, refers to the process of optimizing a website so Google, Yahoo, and other search engines will rank the site on the results pages. Search engine optimization (SEO) is the process of affecting a website or a web page's visibility in a search engine's unpaid results. It is often referred to as natural, organic, or earned results. SEO…
Jennevie Tanzon-Corre
October 5, 2020

SEO Tips 2021: A Guide for Beginners (w/ SEO Checklist)

SEO. You probably heard the term before. Perhaps, a digital marketing agency approached your business, offering its SEO services or you search for ways to rack up traffic to your website. Yes, that’s SEO in action. Now that we’re talking about it, you want to learn what SEO is before you schedule a meeting with a particular company. Here’s what you need to know…
August 3, 2020