Search engine optimization (SEO) in the Philippines and elsewhere is not without difficulties. However, you need not be an SEO specialist to determine whether your website is delivering what is expected of it, ranking-wise.
- Is the main keyword in the URL?
- Is the main keyword in sub-headlines?
- Is the title of the content 100% unique?
- Is there an H1 tag?
- Is the main keyword on the H1 tag?
- Are title tags 65 characters in length or less?
- Are the meta description tags 155 characters or less?
- Are the titles 70 characters or less?
- Are the description tags 150 characters or less?
- Are there relevant images?
- Are the images captioned including the targeted keyword for the page?
- Do the images have descriptive filenames and alt tags?
- Are the images compressed to the right size?
- Are the contents at least 300 words?
- Do the contents include wrong spellings, wrong punctuations and grammatical errors?
- Are the texts properly formatted?
- Does the website regularly publish fresh contents?
- Are there any duplicate contents?
- Is the targeted keyword repeated in the page for 3 to 10 times?
- Are the internal links from 2 to 10 links?
- How many external links are there?
- Are the external links relevant to the content?
- Are the anchor texts of the external links relevant?
- Have you performed a competitor link profiling?
- Are there any broken links?
- Are 301 redirects required?
- Have you created a new [Google] email address for the website?
- Have you installed Google Analytics (GA)?
- Have you installed Webmaster Tools?
- Have you used Google’s keyword research tool?
- Are you using WordPress?
- Have you installed GA for WordPress?
- Is authorship markup already added on the site?
- What about semantic SEO markups?
- Have you created social media profile on Google+, Facebook, Twitter and LinkedIn?
- Are the social media widgets apparent at the end of each page?
- Have you checked site speed?
- Is there an XML sitemap?
- Is a Robots.txt file already created and submitted?
- Is the site responsive?
In reality, this checklist is for the SEO specialist. However, even a non-SEO can use this as a quick reference to check with their SEO consultant whether everything (or most) is covered or not.
Some SEO companies in the Philippines might have different versions of SEO checklist that they may use in conducting SEO audits of their clients’ sites. However, the checklist above lays a solid foundation of what a perfectly optimized website or web page contains.
The SEO checklist includes technical terms that you are not familiar with. If it is too technical for you, you might as well let the SEO specialist do the SEO audit for you. Anyhow, some well-experienced SEO companies in the Philippines actually include audit and analysis in their optimization service packages.
Based on the results of your or your SEO company Philippine’s audit, recommendations must be made to make your website more Panda and Penguin friendly.
Remember that none of these factors will make your website appear at the top of the results page alone. They work in combinations. While not all factors listed above can be possibly integrated on your site as well as onto all its contents, at least try to accomplish most of the factors listed in the SEO checklist above.
Did you find this SEO checklist useful? Let me know.
A disclaimer: SEO factors may change (hence the title SEO Checklist 2014). The factors relevant today may not be as relevant in the coming months. This post will be updated from time to time to reflect the changes. So, make sure to visit the posts regularly.