Every digital marketing campaign aims to improve the brand or business’ conversion rates. However, before you begin a digital marketing campaign, there are specific steps to take. One of these steps is to decide which tool to use, depending on which purpose. If this is your first time doing a digital marketing campaign, know that it involves many channels other than your website – digital channels include social media pages, email, software applications, etc.
Below are some of the best digital marketing tools to drive the campaign’s success.
Five of the best digital marketing tools to use
1.) Understand your target customer
Good marketing strategies start with having a clear and thorough understanding of who your ideal customer should be.
Identifying your target market allows you to determine your most qualified prospects and look for ways to connect with them. If you know who your ideal customer is, you know their wants and needs. As a result, you are ready and better equipped to target them by aligning the digital marketing campaign with this purpose.
MARKETING TOOL: Buyer persona template
A buyer persona template walks you through creating a detailed outline of your ideal buyer.
2.) Create a customer database
Before launching a digital marketing campaign, be sure to have a customer management system that enables you to collect contact information and other important details. In this way, you can track their interactions with your brand.
Your CRM system should include data about their actions. Specifically, the ones listed below:
- How they joined your list
- The communication they have received from your brand
- The communication they have engaged with
- Pages they have visited on your site
- How often do they engage with your brand
MARKETING TOOL: CRM system
A CRM system tool helps you collect information and organize them. Some CRM systems to use are HubSpot, ConvertKit, Marketo, Infusionsoft, and Salesforce.
3.) Launch automated marketing campaigns
After you have created the right content on your website and amplified it through your social media business pages, set up a marketing automation process. In this way, you can deliver targeted messages at the most appropriate time.
With proper marketing automation software in place, you no longer have to manually monitor traffic and decide which message is most suitable to send them. Instead, you can sit back and watch it all unfold by setting up a system that automatically sends new content to your traffic, especially those who opt to receive messages about your product and services.
MARKETING TOOL: Marketing automation software
There are CRM tools that act as marketing automation tools. Selecting one that works for your brand covers all your bases and serves both needs. CRM tools that work as marketing automation tools are Salesforce, InfusionSoft, CovertKit, HubSpot, and Marketo.
4.) Utilize social media to keep your target audience engaged
You need to be more proactive when keeping your audience engaged. While automated campaigns primarily rely on emails being received and open, utilizing social media posts can be a little more compelling. Develop an effective social media marketing plan that promotes valuable content that your audience would also likely share.
MARKETING TOOL: Social media management tool
Social media management tools like the ones enumerated above schedule social posts for you. In this way, you do not have to log into your company’s social media page and manually post content. Some tools to use are Buffer, Hootsuite, and Edgar.
5.) Reach audiences using paid search
Before you start a campaign, you need to determine what search terms your audiences are using to find solutions, answers, products, and services related to your brand. Then, you need to develop pay-per-click (PPC) strategies to ensure that those keywords are targeted. In this way, you can guide your audiences to do the necessary actions they need to do when interacting with any of your digital assets.
MARKETING TOOL: Keyword research tools
Keyword research tools allow you to find keyword opportunities and see what paid and organic keywords would drive traffic to your competitors. Google Ads is an excellent place to start with paid search.
Now that you have an idea of the best digital marketing tools, you know which to use to boost the performance of your digital marketing campaign performance. With the tools above, you have a better chance of reaching the right audience and having your leads convert. Do not let opportunities for conversion go to waste by using the tools listed above.
As a digital marketing agency, we use free, freemium, and premium digital marketing tools to handle our clients’ campaigns. We can help you harness the power of digital marketing! Call us today.