Google Ads Campaign Management Services

Improved ad performance. Maximized ad spending. Increased conversions.

Google Ads, formerly known as Google AdWords, is a self-service advertisement optimization platform.

However, not all businesses have the luxury of time to devote to making a PPC (pay per click) campaign from scratch. At the same time, they don’t have the right people to monitor the campaign.

This is where the role of a Google Ads agency like Optimind comes into play. We offer end-to-end PPC management services to help you maximize ROI and grow your business.

Our Google Ads campaign management services

Optimind’s Google Ads management services primarily target keywords that can drive conversion goals such as completions, leads, purchases, and sales.

Finding a website through organic search is not always possible, especially for new sites that are yet to build and capitalize on brand awareness and recall.

While a budget is required, a PPC campaign is still the most cost-effective approach to obtain for products or services you offer.

Keyword Research

Every solid Google paid search campaign is founded on robust and reliable keyword research. We will determine the top keywords to bid on and choose the best ones from the shortlist. The goal is to find keywords that can provide the maximum possible ROI.

Competitor Campaign Analysis

Understanding how your competitors are nailing their PPC campaign is also crucial. We can extract the data for you—from bids to landing page optimization—and turn them to actionable insights that we can implement for your own campaign.

Campaign Setup

How the Google Ads campaign is set up is instrumental in making it a success. We, at Optimind, understand that this step is basic and yet must involve the settings, elements, and aspects that are key to making the campaign successful. We will set up your campaign and configure it to optimal settings.

Ad Copy Creation

A highly targeted ad campaign has an optimized ad copy as its backbone. Creating an ad copy can be the trickiest part because one needs to experiment to know which works. We can do both, creating and modifying ad variations through a series of tests to know which can achieve the highest conversions possible.

Landing Page Design and Creation

Contextual relevance between the ad itself and the landing page is also paramount. Optimind has an in-house team of creatives who can design the landing page from scratch. With our extensive experience, our people know what elements to add to execute a highly converting landing page.

Detailed Monthly Report

Conversion tracking is also integral to any PPC campaign. Our monthly report has two sections: 1) what was implemented for the month and 2) what must be done in the coming month. The recommendations are informed by the progress made in the previous month, including which ads bring in more conversions.

Our Google Ads campaign management process

Each Google Ads campaign is different depending on the needs, goals, and spends. However, one thing common behind all PPC campaigns is the management process.

Paid Search Analysis

Paid Campaign Implementation

Ad Variation Testing

Conversion Tracking