Highly shareable content is one of the most valuable tools in a marketer’s arsenal. Whether you’re trying to promote your brand or engage with your audience, content easily shared across various platforms can help increase exposure and engagement. However, what constitutes highly shareable content can be a bit of a mystery.
From videos to images and beyond, there are a plethora of options when it comes to creating content that people will find interesting and want to share with others. Here are some examples of highly shareable content that could help you reach your audience.
What is highly shareable content?
Highly shareable content is any type of content that is easily shared across multiple platforms, such as social media, blogging platforms, and email newsletters. It can be anything from a video, image, text post, podcast, or infographic. The key to highly shareable content is that it is interesting, engaging, and easy to share.
Highly shareable content aims to increase engagement and reach more people. It can create a buzz around your brand and increase your visibility online. It can also build relationships with your audience and give them a reason to keep returning for more.
Examples of highly shareable content
1. Video content
Video content is one of the most popular and effective types of highly shareable content. Videos can be shared across multiple platforms and have a greater impact than text or image content. People are more likely to watch a video than to read text or look at an image, so videos can help to increase engagement and drive more views.
When creating videos for highly shareable content, it is important to keep them short and to the point. People don’t have the attention span for long videos, so keep them to two minutes or less. Also, include captions and subtitles to make it easier to watch without sound.
2. Image content
Images are another type of highly shareable content that can be used to engage with your audience. Images can be used to communicate a message or to tell a story. They can also showcase products or services or give people a behind-the-scenes look at your company.
When creating image content, use high-quality images. People are more likely to share visually appealing images of good quality. Additionally, use images that are relevant to your brand and message.
3. Text content
Text content is another form of highly shareable content. Text content can be used to share information, promote products or services, or engage with your audience. Text content can be shared across multiple platforms, including blogs, social media, and email newsletters.
When creating text content, make it engaging and informative. People are more likely to share content that is informative and helpful. In addition, ensure to include visuals, such as images or videos, to make the content more appealing.
4. Interactive content
Interactive content is a great way to engage with your audience and get them involved. Interactive content can be anything from quizzes to polls to games. This type of content is fun and engaging, encouraging people to share it with others.
When creating interactive content, make it relevant to your brand and message. Ensure to include visuals, such as images and videos, to make it more engaging.
5. Podcasts
Podcasts are another type of highly shareable content. They can be used to share information, promote products or services, or engage with your audience. Podcasts are a great way to reach a wider audience and can be shared across multiple platforms.
When creating podcasts, make them interesting and engaging. People are more likely to share podcasts that are entertaining and informative. Also, include visuals like images and videos to make the podcast more appealing.
6. Infographics
Infographics are a great way to communicate complex information in an easy-to-understand format. They can explain processes, showcase data, or tell stories. Infographics can be shared across multiple platforms and are a great way to engage with your audience.
When creating infographics, make them visually appealing. People are more likely to share infographics that are visually appealing and easy to understand. Include relevant visuals, such as images and videos, to make the infographic more engaging.
7. Live streams
Live streams are a great way to engage with your audience in real-time. They can be used to answer questions, host interviews, or showcase products or services. Live streams are a great way to increase engagement and reach a wider audience.
When creating live streams, make them interesting and engaging. People are more likely to share live streams that are entertaining and informative. Include visuals like images and videos to make the live stream more appealing.
8. Behind-the-scenes content
Behind-the-scenes content is a great way to give people a peek into what goes on behind the scenes at your company. It can be used to showcase the people behind the brand or to highlight the processes and procedures that make your business unique. Behind-the-scenes content can be shared across multiple platforms and is a great way to engage with your audience.
When creating behind-the-scenes content, make it interesting and engaging. People are more likely to share content that is entertaining and informative. Also, make sure to include visuals, such as images and videos, to make the content more appealing.
9. User-generated content
User-generated content is a great way to engage with your audience and get them involved. This type of content can be anything from reviews to testimonials to photos or videos taken by users. User-generated content can be shared across multiple platforms and is a great way to increase engagement and reach a wider audience.
When creating user-generated content, make it relevant to your brand and message. In addition, make sure to include visuals, such as images and videos, to make the content more engaging.
Other examples of share-worthy content
• Listicles: articles presented in a list format, making it easy for readers to scan through and consume.
• How-to Guides and Tutorials: step-by-step instructions on how to do something, providing value to the reader.
• Memes: humorous images, videos, or texts shared widely and can go viral quickly.
• Inspirational or Motivational Quotes: positive and uplifting messages that can resonate with readers and encourage them to share with their networks.
• Contests and giveaways: encourage users to share and engage with your brand by offering prizes or incentives for participation.
How to make your content shareable
Once you have created your content, the next step is to make it shareable. You can do a few things to make your content more shareable.
1. Make sure it is interesting and engaging.
People are more likely to share content that is interesting and informative.
2. Include visuals.
Visuals can make your content more appealing and help to increase engagement.
3. Use relevant hashtags.
Hashtags can increase the visibility of your content and make it easier for people to find it.
4. Ask for shares.
Ask your audience to share your content to help increase engagement and reach a wider audience.
5. Use the right platforms.
Choose the right platforms for your content to help reach your target audience.
Follow these tips to make your content more shareable and increase engagement with your audience.
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