Marketers should know that social media is a platform where you can boost your conversions. If you are not utilizing its potential for target audience reach by now, you are missing out on leads, prospects, and conversions. Just consider the sheer number of social media users in the world.
An estimated 3.48 billion users log into social media websites daily—a whopping 46% of the world’s total population.
It is a massive pool of audiences of all ages who could potentially become your customers. Indeed, social media has immense power in growing and building a brand.
But how do you leverage its power and reach to benefit your business as a marketer? This is where social media marketing services become indispensable—these services help boost conversions regardless of which social platform is used.
One of the biggest hurdles a marketer must face when it comes to social media marketing is to learn how to drive sales and maximize ROI from their social media marketing efforts. To get to this point, you need to partner with the right agency that offers social media marketing services that work. In addition, the agency should know how to increase your social media conversion rates.
Below is a list of tried and tested strategies that an agency will recommend you to do to boost social conversions.
How to boost social conversions
1.) Make your landing pages seamless and mobile-friendly
Today, most social media users access social media sites through their phones. With smartphones becoming valuable devices, many mobile users have been over the past years. As a result, there has also been an increase in the demand for mobile e-commerce. That said, brands need to appeal to mobile users as well.
Remember that a brand’s ability to win over buyers hinges on creating a seamless experience. Put yourself in the shoes of your prospective buyers and think of how they navigate Instagram or any other social media website as they move from one point to the other. Your social landing pages should have the same feel and follow the same principles. Your landing pages should be easy to navigate with minimal interruption.
Having a mobile-friendly landing page is paramount. In this way, you can appeal specifically to mobile consumers and better assess the behavior of your social shoppers. Be sure your landing pages are up to speed by running a quick mobile test via Google.
2.) Make sure your promotions via video are seen
Product-related videos tend to produce higher social media conversion rates. So today, video-centric posts and ads are popular among brands. This is because videos are catchy and show your products in action, which can catch the eye of social customers.
You do not need a massive production or a big budget for your video ads and content to be effective. Just be sure you can catch your potential customer’s eyes and get them to stop scrolling. Videos are an effective way to do that. Incorporating videos in any shape is imperative for your organic content as well. Whether creating product displays or mini-commercials, be sure that videos should participate in your social media conversion strategy.
3.) Have irresistible calls to action
Sometimes an effective social media campaign is propelled by compelling calls to action. Making minor tweaks to your profiles and captions can do wonders in increasing your social media conversion rate. While you may opt to ask your followers to check your recent promotions, you need to be discreet about how you go about it.
Do this by subtly encouraging your promotions’ engagement with compelling calls to action. Experiment with different captions and calls to action that promote engagement, and find the one that fits. These captions can range from questions to tag-a-friend posts and other less pushy and “sale-sy” messages to your followers.
4.) Split test your social posts
Like any other marketing metric, analyzing your social media conversion rate requires you to look at your data. This means knowing what types of social content get the most clicks, engagement, and traffic to your website. Understand your posts by the numbers, and adjust your strategy to align with your social media conversion strategy.
You do not need to get it right immediately. Knowing what works will take patience and a lot of testing. It also means playing the long game of optimizing posts and analyzing data. Social tools can help speed up the process, so your experimenting efforts are not futile. These tools include reports on your best hashtags to behavioral trends among your followers. Also, you may want to know when to post your content, depending on when they will receive maximum engagement. Remember, the more eyes you have on your promotions, the more prospects and potential customers can make a purchase.
Look at your analytics and split-test your organic campaigns. From here, split-test the campaigns and determine which posts are ripe for engagement.
5.) Have consistent branding
While subtle, creative elements such as color schemes, tones, and imagery impact your conversions. More importantly, these need to be consistent as your customers approach the point of making a purchase. While most marketers overlook this, considering it is not a make-or-break moment, a creative bait-and-switch on your followers may be disorienting. Also, it can feel a little off-brand.
That said, double-check the creative elements of your promotions before having them go live. Doing so could impact having a conversion from a campaign.
6.) Utilize social listening to stay on top of buying trends
As said before, scoring customers is about experimenting. More importantly, however, it is about evolving. As a business, you must keep up with the industry trends and your customers’ various wants and needs. For example, social listening tools would make it easy for marketers to decipher what exactly it is that people want and expect from your brand. In this way, your social presence is never stagnant, and it stays relevant.
Take a look at what your customers are saying about you and look at trending topics worth mentioning in your sales-related posts. These are the insights that can directly impact your social sales strategy.
7.) Use user-generated content as social proof to other potential shoppers
Customer photos are essential when it comes to conversions. It serves as social proof and provides that much-needed sense of authenticity. User-generated content is a paramount factor in driving social sales. To increase your social media conversions, you need to make user-generated content a cornerstone of your marketing strategy.
Marketers need to understand that social sales do not happen by chance. For social media marketing campaigns to be effective, it is imperative to have a strategy. With the right social media marketing agency, the tips above, and a few indispensable tools, you can boost your numbers instead of treating social selling as guesswork.
As a social media marketing agency, we can eliminate the guesswork and help drive your social conversions. Optimind offers social media marketing services to ensure that the right people see your updates and ads at the right time. So give us a call or shoot us an email today.