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Key factors for a successful website

To design a successful website, here are some key factors that you should take in mind:

  • Usability, Site Structure and Navigation – It should be easy to navigate and find information on your site.
  • SEO/SEM – You should appear on search engine results to get more targeted traffic.
  • Content & Copy – Your content should persuade and support call to actions.
  • Web Design and Layout – The design of your pages should support your brand and should be pleasant to the eye.
  • Accessibility – Your site should be accessible even for the disabled.
  • Build Quality – How long does it take the site to load? Does it display the same look throughout all browsers?
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