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13 Mobile App Development Facts and Stats to Guide Your Decisions

Mobile app development is one of the fastest-growing markets in the world. With the right combination of design and user experience, businesses have the potential to reach new heights of success. But knowing which facts and stats to use in developing an app can take a lot of work.

This article will provide the key mobile app development facts and stats to help guide your decisions. From the most popular app categories and platforms to the average development cost, this guide will provide the information you need to make the best choice for your business. 

With the right mobile app development facts and stats, you can be sure your app will reach its highest potential.

Benefits of mobile app development

When it comes to developing a mobile app, there are numerous benefits

First, mobile apps are incredibly convenient for users, as they can access them from anywhere. Mobile apps can provide businesses with a competitive edge, as they can offer unique features and functionalities that are not available on traditional websites.

Mobile apps can also be a great way to engage with customers. For example, apps can send push notifications, which can help keep customers informed about new products, promotions, and updates. Apps can be used to collect customer feedback, which can be used to improve the app and the customer experience.

Finally, mobile apps can be a great way to monetize your business. For example, apps can sell products and services and generate revenue through in-app purchases and advertising.

Mobile app development-related facts and statistics

Mobile app development is a rapidly growing industry that has become essential to businesses across various sectors. Here are some facts and stats about mobile app development that can help guide your decisions:

1. Mobile apps dominate online time

According to a report by comScore, mobile apps account for 90% of users’ online time on smartphones. According to a recent report by App Annie, the most popular app categories are games, social networking, and entertainment apps. 

2. App revenue is increasing

App revenue is expected to reach $935 billion by 2023, up from $365 billion in 2018, according to App Annie.

3. Android has the largest market share

As of 2021, Android had a 73.3% global market share, compared to iOS’s 26.7%, according to Statista.

4. Understanding user demographics is paramount

According to Statista, most mobile app users are between 18 and 24. Additionally, the majority of mobile app users are male. This means that developers should focus on creating apps that are tailored to these specific demographics, as well as other demographic groups. It’s also important to note that the mobile app landscape is becoming increasingly international.

5. User retention is a challenge

According to Localytics, 21% of users abandon an app after one use, and 80% of users stop using an app after three months.

6. Push notifications are effective

Apps that send push notifications have 3-10 times higher retention rates than those that don’t, according to Leanplum.

7. In-app purchases are a significant source of revenue

According to App Annie, in-app purchases account for 48.2% of app revenue.

8. App development costs vary widely

App development costs can range from a few thousand dollars to several hundred thousand dollars, depending on the complexity of the app. For example, a basic app for iOS can cost anywhere from $5,000 to $30,000, while an advanced app for Android can cost anywhere from $20,000 to $100,000. Additionally, various other costs may be associated with mobile app development, such as hosting, maintenance, and marketing.

9. Time to market is important

According to Savvy Apps, the average time it takes to develop an app is 4-6 months. However, this can vary depending on the app’s complexity.

10. Non-US users are equally important

Over 50% of app downloads come from outside of the US. This means that developers should take into account the international market when creating their apps, as well as localizing their apps for different countries and languages.

11. User experience is critical

According to a survey by Clutch, 88% of users are less likely to return to a website or app after a bad user experience.

12. Security is essential

In a survey by HP, 70% of the most popular Android apps were found to have vulnerabilities that hackers could exploit.

13. Choice of platform matters

The most popular platforms are iOS and Android, with iOS accounting for more than 60% of global app downloads. Nonetheless, the app store landscape is constantly changing. For example, the popularity of the App Store and Google Play has declined in recent years. In contrast, the popularity of alternative app stores like Amazon Appstore, Aptoide, and F-Droid has increased. This means that developers need to be aware of the different app stores and their respective ecosystems to maximize their reach.

These facts and stats highlight the importance of mobile app development and the need to focus on user experience, security, and revenue generation. 

When making decisions about mobile app development, it’s essential to consider these factors to ensure a successful app that meets the needs of users and the business. Hiring the right mobile app developers is one of the most critical decisions regarding app development.

Tips for choosing the right mobile app development company

There are a few tips to keep in mind when selecting the right mobile app development company. 

First, choosing a company with experience working with your target platform is essential. Choose a company that is familiar with the type of app you are developing.

You also need to choose a company experienced in the monetization strategy you plan to use. There are a few different strategies that developers can use. For example, app owners can monetize their app through in-app purchases, including premium features, virtual currency, or downloadable content. 

Owners can monetize their app through banner ads, interstitial ads, or video ads. Other ways to monetize your app are through subscriptions, which can be a great way to generate recurring revenue, and affiliate marketing, which can involve promoting products or services on the app.

Additionally, hire a company with a good reputation willing to work with you to ensure that the app meets your needs and expectations. 

Finally, choosing a company willing to provide ongoing support and maintenance after launching the app is essential.


Mobile app development is a complex and ever-evolving process. Therefore, ensuring you have the right mobile app development facts and stats to guide your decisions is essential. From the most popular app categories and platforms to the average cost of development, this guide has provided you with the information you need to make the best choice for your business. 

Optimind is a mobile app development company in the Philippines that develops native and hybrid mobile apps and AMP for websites. One-up the competition by having an app as your business’s key differentiating factor. Request a quotation now!

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