Publishing on your website or blog is just the beginning of putting your content out there. With so much digital noise, millions of posts created by a digital marketing agency in the Philippines as well as other countries each day can easily trample your content.

Think of the Internet as a marketplace. Your content is your goods while your website is your store. When you only have your products in one store, only a limited number of people can discover their potential. When it is everywhere, you gain traction. You become known. People begin to recognize your brand. They start to appreciate your goods. Most of all, they think of the possibility of becoming a loyal subscriber.

The fierce competition in content marketing pushes a digital marketing agency to look beyond its website when publishing content. They try and look into other platforms to grow their website traffic and conversions. Nowadays, there are several platforms you can submit and republish your content. Before you can try different platforms, you must ask yourself these questions.

Which platform is worth the time and effort?

Which one generates the visits I want to see?

Most of all, which platform complements my marketing efforts?

Publishing great content on your website is only half the work. The other half is making sure it actually reaches people. With today’s fast-moving digital landscape, content distribution isn’t optional — it’s essential.

From long-form articles to videos, infographics, guides, short-form snippets, and tutorials, your content deserves to be seen across multiple platforms. The key is choosing the right channels for your audience.

Below are 18 updated and highly relevant content-sharing platforms, including classic evergreen networks and fast-growing new spaces you shouldn’t ignore.

Content sharing platforms

1. Medium

A top choice for long-form posts. Medium remains a strong platform for thought leadership, evergreen content, and SEO-friendly syndication. Writers, marketers, and professionals still use it for reach and credibility.

2. LinkedIn Publishing

Still one of the most powerful B2B content platforms.
Use it for:

• Industry insights
• Professional stories
• Company updates
• Case studies
• Tutorials

LinkedIn Articles remain a reliable way to expand your visibility among business audiences.

3. Reddit

Reddit continues to dominate niche communities.
Success here requires:

• Value-first mindset
• Authentic participation
• Zero spam

If your content answers real questions, subreddits can drive massive targeted traffic.

4. Pinterest

Still extremely relevant in 2025 for:

• DIY
• Home
• Lifestyle
• Fitness
• Food
• Travel
• Productivity
• Aesthetics

Pins have a longer lifespan than most social content, giving your posts a chance to go evergreen.

5. Facebook Groups

Facebook itself may not be in its peak era, but Groups are thriving.
They’re active, community-driven, and often highly niche. Use them to share:

• Guides
• Tutorials
• Templates
• Articles
• Infographics

Just make sure to follow group rules and prioritize value.

6. YouTube

Not just for video creators — it’s a search engine.
Turn your content into:

• Short explanatory clips
• Tutorials
• Thought leadership videos
• Industry news breakdowns

Video-first strategies are essential today.

7. YouTube Shorts

A major traffic driver in 2025.
Quick, vertical videos summarizing your blog posts or highlighting key takeaways easily hit thousands of viewers.

8. TikTok

TikTok remains one of the biggest platforms globally — especially for younger audiences and niche communities.
It’s ideal for:

• Short insights
• Tips
• Edutainment
• Visual storytelling
• Quick tutorials

Great for repurposing long articles into bite-sized, engaging formats.

9. Instagram Reels

Still powerful for brand awareness.
If your content benefits from storytelling, visuals, or personality-led delivery, Reels can expand reach dramatically.

10. X (formerly Twitter)

X continues to be a hub for:

• Thought leadership
• Commentary
• Threads summarizing long-form content
• Industry updates

Creating “thread versions” of your blog or article works exceptionally well.

11. Email Newsletters

Whether on MailChimp, ConvertKit, Beehiiv, or Substack, newsletters remain one of the most effective ways to build:

• Direct audience relationships
• Traffic
• Trust
• Repeat engagement

Your long-form content can be condensed for newsletters and linked back to your site.

12. Substack

Has grown even more in 2025 due to its combination of:

• Newsletter features
• Community tools
• Optional monetization

Particularly strong for writers, industry experts, analysts, and storytelling-driven content.

13. Quora (and Quora Spaces)

Still a top platform for answering questions and positioning yourself as an expert.
Effective when:

14. Discord Communities

Discord has become mainstream for niche groups and hobby communities.
Use it for:

• Sharing new content
• Announcements
• Guides
• Resource drops

Many creators now use Discord as their “inner circle” for content distribution.

15. Telegram Channels

Highly relevant in Asia and Europe, especially the Philippines.
Telegram Channels are ideal for:

• Sharing links
• Sending updates
• Broadcasting new content

Very high engagement due to push-style notifications

16. SlideShare

Still relevant for professional documents and presentations.
Repurpose:

• Articles → Slides
• Guides → Decks
• Data → Visual summaries

Particularly useful for B2B.

17. Niche Industry Forums

These haven’t disappeared — they’ve simply become more niche.
Depending on your field, forums remain excellent for:

• Case studies
• Tips
• Research-based content
• Tutorials

Some examples: tech forums, fitness forums, photography boards, developer forums, and business communities

18. Your Own Website (Still the Most Important)

Everything begins here.
Your website should remain:

• Your content hub
• The canonical source of truth
• The destination for internal linking
• The home of your SEO strategy

All other platforms serve as spokes pointing to your central hub.

Final Thoughts

Content distribution goes beyond traditional blogging. Where people consume content has changed:

• Short-form video is essential
• Newsletters are more powerful
• Communities (Discord, Telegram, Reddit) drive niche engagement
• B2B spaces (LinkedIn, SlideShare) are thriving
• Visual-forward platforms (Pinterest, Reels) remain effective

Instead of posting everywhere, pick the platforms your audience actually uses and repurpose your content to match each format.