Before we proceed to discussing the current (and perhaps, the future) digital marketing trends in the Philippines, it would be best to understand the local digital landscape first. So, there…
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About 8% of all searches result to clicking any of the advertisements in the natural search list. What do this tells us and what it means to our paid search…
You have your own business but have the difficulty on advertising it? Then what you need is a good marketing strategy. Presenting your products or services for them to be…
Persuading the consumers to buy is not without difficulties. It’s a blessing that there are theories and concepts to guide the marketers, one of which is the color psychology. Unfortunately,…
A website’s success is measured by the number of “hits.” That was in mid-2000s, and the global digital landscape has come a long way since then. Aside from analytics, key…
Yes, you read it right. Paradoxically, for a search engine that requires sites to submit URLs for indexing, Google also de-indexes websites. So don’t be surprised if you cannot find…
Search engine optimization (SEO) in the Philippines and elsewhere is not without difficulties. However, you need not be an SEO specialist to determine whether your website is delivering what is…
It was in April 2010 when Google made website speed as an official ranking factor. Google is not very particular in letting the public know what ranking factors they use….
Infographics are visual representations of rather complex information. Infographics show the information in digestible chunks that viewers can easily and immediately understand. It attempts to provide universal explanation. Facts about…
In my 12 years running a web development company in the Philippines, I’ve lost profit in redoing projects that were done poorly, or taken projects that were poorly done by another…