SEO represents the core of your website marketing strategy. On-page SEO can put you at the top of search engines, assuring that you are seen by the customers you want to attract.
Optimind takes a holistic approach to SEO in the Philippines, with the objective of driving you to the top of page one and keeping you there for as long as possible. We do this by implementing a multi-layered approach, laying the groundwork for your continued online success.
Top reasons why Optimind is the Philippines’ best SEO agency
We’ve been targeting Google visibility for the websites we develop since 2002; long before the process was termed as search engine optimization. Proudly, we handled SEO campaigns for competitive industries including banking, insurance and real estate, from startups to Fortune 1000 companies. Optimind’s client retention rate is the highest in the industry.
Quality & Speed of Execution
Our SEO processes are a right balance between automation and manual intervention. With the use of the right premium tools, we can rank our clients’ websites within three months even for the most competitive keywords. And the pages stayed at the top of the results pages once they rank. About 1/3 of our SEO clients have been with us for over ten years.
Our quality commitment also reflects on our strict hiring process; we hire based on attitude and passion. Optimind also invests in training wherein the people undergo online and offline and local and international seminars and conferences. In this way, the Team is kept abreast of the ever-changing SEO landscape especially in light of the continuous rollout of search algorithmic updates.
SEO PHILIPPINES: A UNIQUE SEO PERSPECTIVE
Within the Philippines, the SEO landscape is gaining a lot of ground. This is primarily due to the multitude of IT companies that are stepping up and vying for a position in this competitive market. Unfortunately, their inexperience could cost you.
In an ever-changing world that is SEO, it is important to work with a company who has the experience, background and insight to manage your SEO properly, implementing ‘white hat’ techniques and strategies according to Google’s best practices. This means that the SEO methods that we use must adhere to a very stringent set of rules, which are put into place to level the playing field, reduce online fraud and deception, and ensure that your site content is fresh, original, and follows the same guidelines that everyone else does.
Though the rules of the SEO game seem to change every single day, our SEO Philippines technicians make it their business to be on top of it, analyzing each criterion, and leveraging every detail that could help or hinder your success. This is all directed towards driving real and measurable results. The outcome you are looking for with SEO is not only to drive more organic traffic to your site but to create an abundance of search results within your site, driving your page ranking to the top of page one.
SEO Philippines: An emerging landscape
The Philippines’ SEO industry is still in a nascent stage. It is evolving quickly, but there is still a lot of room for growth, learning and development, especially in the realm of SEO for the Philippines’ business community.
Fresh, engaging, SEO-optimized content will always be important, and that is just one component of the strategy that we use to approach each SEO project we take on. In the Philippines, the SEO market is made up of only a handful of enterprise SEO providers, which then expands to include a thousand or so small companies and freelancers. This is precisely where issues of reliability can arise, as many of these providers lack the experience and insight that is needed to take you to the top. Contractors or companies whose specialties are web design or development do not necessarily have the SEO background, or the experience to be able to bring you the kind of results Optimind can promise.
Our passion, our dedication, and our commitment to elevating the businesses of the Philippines are always first and foremost on our minds. We firmly believe that if we support our businesses at home, then our people as a whole will flourish. What better way to support this ideal than to put Philippines companies on the world stage, giving them a real chance to compete with international brands. We are always stronger together.
Empowering your Philippines business to achieve more, go further, and harness the power of search engine optimization – that is what we do, every single day. Your company deserves the best possible chance at success. Call Optimind today, and let’s make it happen!
1. Complete Audit for SEO
Our SEO Audit is 100% free. It is a specialized tool to help us determine both code-related and non-code-related website issues that can be improved. Audits are then followed by a list of white-hat recommendations. We first crawl your site to discover any broken links and display each page’s meta description and titles. We then examine your site’s analytics, to find out what your site visitors do while they are on the site, which pages they visit, and where they are coming from. We then audit the site for:
- On-page SEO factors
- Off-page SEO factors
2. Targeted Keyword Research
We research and determine your ideal keywords, which will allow us to get your search results and ads in front of the customers you want most. We will provide you with a concise list of well-researched, relevant keywords from which you can choose. Your keywords are integral to how your website performs in keyword-related web searches.
If this feels a bit jargon-y, you might as well start your SEO journey through learning the basics first: SEO terms and definition.
3. On-Page Optimization
Optimind is solution-oriented and results-driven. On-page elements include headings, keywords, meta tags, images, and backlinks, each of which enhances the performance of each page individually, as well as the website as a whole. Your website will be designed with your site visitors in mind, with an emphasis on converting them to paying customers.
Bear in mind that each page of your website contains certain characteristics that directly influence your site’s search engine ranking. Some of these characteristics include:
- On-page content (should be a minimum of 300 words on the page, but more ranks higher)
- Relevant content and content value Keywords (too little is bad, too many is worse)
- Spelling and grammar errors
- Easily processed: no Flash, large images
- Complex scripts
- Duplicate content
- HTML standards
- Relevant page titles
- Succinct meta descriptions
- Image metadata
- Relevant outlinks
Optimind will evaluate these and other on-page issues, and repair, update and refine each item as needed.
4. Off-Page Optimization
No SEO strategy is complete without attention to off-page SEO. Some key takeaways from off-page SEO include:
- Site popularity
- Site trustworthiness
- Backlink profile
- Site authority
- Level of social engagement
5. Competitor Analysis
Understanding what your rivals are doing is crucial to your ongoing success, and not just from an SEO standpoint. We will seek to gain a comprehensive understanding of your competition, learning what is working for them, and also what isn’t working for them.
You will be able to leverage these results into an informed strategy as to how to move your company forward.
6. Content Development
Content informs and entertains, but it has to be fresh, original, engaging, and of significant value in order to drive results. We will work with you to devise a content strategy that best represents your brand’s values and unique voice.
Our content strategy puts a focus on:
- Development of fresh, original and relevant content
- Creating a steady stream of new content
- Delivering content that positions you as an authority on your subject
- Content development strategies to help you continue to benefit
7. Penalty Assessment & Recovery
Changes to Google’s SEO best practices are happening almost daily. If Google Panda has previously penalized you, it should be high on your list of priorities to amend the issues and get back in Google’s good books.
If search engines have ever penalized your site for any reason, our audit will seek out and identify these issues. Knowing what your search engine issues are will allow us to address the situation expediently, correct the problem, and get you on your way back to page one fast.
Optimind will provide you with comprehensive analytic monthly reports. These reports include extensive data regarding your traffic and search engine ranking, helping us make corrections where necessary, fine-tuning your SEO so that it works for you.