Pay Per Click

Interestingly, PPC landscape is an uncharted territory for the non-digital persons. It takes an expert like us to maneuvre through every stage of the process including efficient management of your marketing budget and compliance with the rules of the search engines and advertisement platforms. We can assure you of reduced marketing expenses, increased click-through rate (CTR), increased qualified leads and maximized conversion rate.

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ACCOUNT SET-UP

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KEYWORD RESEARCH

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LANDING PAGE CREATION

AD CREATION

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CAMPAIGN LAUNCH

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METRICS TRACKING

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REPORTING

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ACCOUNT SET-UP

An account in Google AdWords or other paid search marketing platforms will be created. Accounts must be set up properly from the get go otherwise you will encounter reporting disasters along the way.

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KEYWORD RESEARCH

PPC involves various tasks and activities. An ad, for one, must be optimized for the right keyword it is targeting. Keywords, however, must be researched and analyzed first to determine that these are the right keywords to target. That’s how we help you help your customers find you.

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LANDING PAGE CREATION

Our in-house paid search marketing experts deeply understand the need to meet your business goals. Landing pages must be created true to your business goals. Presenting itself as a final opportunity to persuade any visitor to convert, we can build landing pages that are tailored to the ad as well as to the keyword that the ad targets.

AD CREATION

Banner ads put your branding messages in front of your target market. In maximizing your paid search marketing budget, we will create the best ads that don’t only attract your prospects to click on them, but also filter non-prospects or those who have a low probability of converting.

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CAMPAIGN LAUNCH

After beta testing landing pages, keywords and ads, launching follows. We check the budget and we double check the campaign settings, making sure that it is set correctly to the search network.

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METRICS TRACKING

A successful PPC campaign cannot be called as such without tracking the right metrics. Metrics generally vary although the most important ones are keyword and ad-based (clicks, cost per click, click through rate, Quality Score and impression share) and results-based (conversion rate, cost per conversion and total conversion value) metrics. How each landing page, ad, and keyword is performing will be monitored.

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REPORTING

Let us be an extension of your marketing department as we help you in reaching the right customers at the right time. The best part is we uphold transparency wherein each of our clients are given access to their own accounts, so you can view the results. Nonetheless, we will provide you with reports on a monthly basis.

Want to increase revenue opportunities for your business? We can help you!