Knowing the impact of social media platforms, it will always be a necessity for companies to have an online presence. This is where social media marketing takes place. By allowing your customers to be in touch with you through Facebook, Twitter, Pinterest, Instagram—to name a few, is already a big step towards your success. The same goes on your end—to understand your customers’ demands and know how to reach out to them whenever the tides change. Having a strong social engagement towards your audience is the key to elevate sales and retain loyal customers.
The Filipinos are the world’s top social media user, spending more than 4 hours every day on these sites. The top social media channels include:
Source: Social Media Stats Philippines
Social media is extremely popular for both brands and audiences. If your brand does not have any presence on any social media platform, you’re missing out lots of opportunities. The same goes if you are on social media and yet not connecting or engaging with your target audience or engaging with them but struggling to maintain the social strategy a success.
A business needs a social media presence now more than ever. But it also needs to make sure that the social profiles and pages are running optimally so it may benefit from the engagement levels.
If this business case is not winning over your decision-making, then we will let these statistics talk.
No brand should underestimate these numbers and what these highly useful tools can do in making your posts and updates reach more, targeted audience.
For more digital marketing statistics, click here.
Developing brand awareness is more than just amassing followers on social media. Instead, it is about targeting the relevant people–your target audience. Social channels are equipped with the tools to match your target followers with brand-congruent demographics, interests, and behaviors.
Building lasting relationships is possible through strong and deep connections. When engagement levels are high, your target people are more likely to purchase your product or avail your services. Skeptics may say that engagement points such as likes, comments, and shares are vanity measures, but they are also effective in gauging how the brand connects with its audience.
Increasing visibility results in leads, sales, word of mouth referrals, and thus, more sales. Other than Google treating social proofs as a ranking signal, social pages and profiles serve as the gateway to the company’s main website. Social conversions can be turned into real conversions.
Having a solid social strategy is vital, part of which is choosing the most appropriate social platforms for the nature of your business. There should be a clear impetus behind the choice. Testing and analyzing the most relevant platforms, as well as types of content, are fundamental to the process.
Getting on social media is paramount to kicking off the campaign in the right direction. Branding the accounts and pages is an important component of optimization. The use of social keywords to target the audience and content also contribute to achieving the goals of the campaign.
Creating a social campaign from scratch is not without difficulties and what more managing such. No two social campaigns are alike; not even for the same brand targeting two different platforms. The campaign, however, must be backed by research and analysis. Social listening is also crucial in the early stages of the campaign.
Engaging a wider audience is also possible through boosting. The campaign shall start with social ads setup and followed by reliable management of the set up of the sponsored posts.
Social campaigns thrive because of the high engagement levels of the community members. Community building is fundamental in real-time campaign management.
Each social channel has a unique content requirement. Limited are those pieces of content that can be used on multiple social sites. Content must be designed for that particular channel. Content policies and best practices also apply. The content published must help in spreading the intended message–they should be engaging and share-worthy.
Optimind provides quality content for all the campaigns we handle. At Optimind, we understand that creative rut is a real struggle. Break out of it and boost your inspiration with these social content examples.
A Japanese clothing brand that entered the Philippine market in 2012, Uniqlo launched the Uniqlo U-shop, U-win campaign the following year to coincide with the opening of its third store. The Facebook app is a virtual shopping game that requires virtual shoppers to explore the shop. Once the shopper finds an item that he or she likes and buys it, points are incurred. The more the users play, the more points are earned.
Samsung launched its Galaxy series in 2009. The Android-powered high-end device is every tech savvy’s wish. Listening to the voice of its target users, Samsung launched a Facebook campaign Wishlist Creator. It was an app wherein the Facebook user needs to select the Galaxy phone she or he wants and submit the wishlist. The user only needs to tag two of his or her Facebook friends. The wish will be posted on the walls of the tagged friends.
We create meaningful connections. To truly maximize the social conversation, the business must provide value to the target audience through the content it shares. Meaningful connections are founded on valuable information. Thus, your feed must read like an easy conversation, not a self-serving advertisement peppered with posts about your products and services.
In every marketing strategy, you always start with research. This is to enable you to know how and what your customer thinks. More importantly, we take into consideration the social media channels that are effective to be used for your campaign. By this, we also do a background check about your target audience and align our marketing approach to achieve gratifying results.
It is important to be knowledgeable on what specific actions a company wants to pursue when it comes to maximizing the power of the Internet, in order to attain such respectable results. With this, it is important that strategies like doing SEO should be performed knowing that search engines such as Google, are also looking into a company’s social engagement as a factor for rankings. With this, we can help you utilize your social media presence to create lasting results!
Your target audience knows about the big names in the world of social media such as Facebook, Twitter, Google+ and the like. We can help you make your brand as the instant go-to that can give solutions whenever your customer needs help. With an active engagement towards your clients, it will not only create loyalty and consistency, but it will also increase your ROI through client feedbacks, which becomes a natural marketing strategy.
Checking your insights for measurement is always an important element in any kind of marketing strategy. In this case, getting your social media insights is like a make-or-break information that will help you conclude on what to do next. We use specific analytics tools in order to measure results and evaluate them according to the performance of the campaign and your brand marketing efforts.