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Fyre Festival and the Power of Digital Marketing

Before it became a world-renowned fiasco, Fyre Festival is considered a digital marketing success. It is a well-thought-out digital marketing strategy that made use of a multi-channel approach. Read the components of Fyre Festival’s digital marketing campaign as well as what your brand may learn from the experiences of the greatest party that never happened.
Jennevie Tanzon-Corre
January 25, 2019