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SEO and Web Design Balance: 8 Things to Consider

By blog, SEO, Web Design

Search engine optimization (SEO) and web design are two distinctly different aspects of digital marketing. They exist in silos. Unfortunately, not all web designers understand that the visual aspects of a website also affects how it performs, traffic and ranking-wise. Whether it will be displayed on search engine results pages (SERPs) will depend on several factors, although the starting point…

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How to Write Local Content for Local SEO

By blog No Comments

It all started with the release of the Pigeon. Sometime on July 24, 2014, Google released a new algorithm that generates useful, relevant and accurate local search results. Before the algorithm, web search and map search would generate different results. But with the release of Pigeon, the results of searching Google and Google Maps are now closely tied to each…

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Facebook Marketing in 2018: How to Overcome the Challenges Ahead?

By blog, SMO No Comments

Following the Facebook post by no less than its Founder, Mark Zuckerberg, regarding the changes that the platform and thereby, its users will experience in 2018, many brands are gripping their teeth in light of the impending challenges ahead. Public content proliferates News Feed, drawing its users away from connecting with real moments from real people. Based on Facebook’s collaborations…

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