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Fyre Festival and the Power of Digital Marketing

Before it became a world-renowned fiasco, Fyre Festival is considered a digital marketing success. It is a well-thought-out digital marketing strategy that made use of a multi-channel approach. Read the components of Fyre Festival’s digital marketing campaign as well as what your brand may learn from the experiences of the greatest party that never happened.
Jennevie Tanzon-Corre
January 25, 2019
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Facebook Marketing in 2018: How to Overcome the Challenges Ahead?

Following the Facebook post by no less than its Founder, Mark Zuckerberg, regarding the changes that the platform and thereby, its users will experience in 2018, many brands are gripping their teeth in light of the impending challenges ahead. Public content proliferates News Feed, drawing its users away from connecting with real moments from real people. Based on Facebook's collaborations…
Jennevie Tanzon-Corre
January 4, 2018