“Marketing is no longer about the stuff that you make, but about the stories, you tell.” – Seth Godin
With the onset of technological advances in the 21st century, there seemed to be a drastic change in the practice of digital marketing. Before, marketers paid a high focus on the kind of material produced and the avenue on where it is shared. At present, this practice remains efficient and advisable, but it’s not everything.
Considering the varied information available online, people now have more options on what to consume and where to find them. As a result, one important determining factor that dictates who gets the market attention is the stories being shared online that appeal to the audience’s emotions. It’s exactly why we see a visible shift in how marketers shape their messages to fit people’s preferences.
According to a report, around 36% of online consumers trust the advertisement they see online, and about one-third of the entire online activity is spent by watching videos.
This should send out a message on how efficient it is to use videos to spread messages for businesses. Expert studies suggest that video production for marketing purposes will increase this year and dominate the online arena by 2026.
You don’t need to wait for 2026 to make the changes in your approach. By starting early, you get the advantage of experimenting with different strategies to see which material accumulates the best response. Below are the videos marketing trends expected to help entrepreneurs grow their businesses.
Video Marketing Trends You Should Know
Video continues to dominate digital marketing. It’s engaging, fast to consume, and highly effective at capturing attention in a crowded online space. With platforms constantly evolving and user behavior shifting rapidly, video has become one of the most important tools for brands that want to stay visible and relevant.
If you want your marketing strategy to perform well in 2026, here are the video trends you should pay attention to.
Short-Form Vertical Videos Still Reign Supreme
Short videos remain the most consumed content online. Platforms like TikTok, YouTube Shorts, Instagram Reels, and Facebook Reels prioritize snappy, vertical, attention-grabbing videos.
They work best when they:
- Deliver value quickly
- Are easy to watch without sound
- Use captions or text overlays
- Feature strong hooks in the first 1–2 seconds
Short-form content is now essential for reach and visibility.
Long-Form Video Is Making a Comeback
While short videos dominate feed consumption, long-form videos are resurging — especially on YouTube.
Users increasingly seek:
- In-depth tutorials
- Product reviews
- Commentary
- Explainer videos
- Educational content
Long-form videos build trust, authority, and stronger watch-time signals.
Shoppable Videos Are Becoming the Norm
E-commerce and video are merging. In 2026, more platforms allow viewers to shop directly from videos through:
- Tags
- Links
- Product stickers
- Live shopping buttons
This is especially strong on TikTok Shop, Instagram, LazLive, Shopee Live, and YouTube Shopping.
AI Tools Are Powering Faster Video Production
AI doesn’t replace creativity — it accelerates it.
Brands now use AI for:
- Script assistance
- Subtitles
- Voiceovers
- Scene generation
- Auto-cutting long videos into shorts
- Reformatting horizontal videos into vertical ones
This makes video marketing more efficient without compromising quality.
User-Generated Content (UGC) Remains Highly Influential
UGC-style videos continue to outperform polished corporate videos because they feel authentic.
What works best:
- Testimonials
- Everyday product demos
- Real-life stories
- Behind-the-scenes clips
Even brands with professional setups now create videos that intentionally feel organic and “everyday.”
Educational and Value-Driven Videos Perform Best
Audiences favor videos that help them:
- Learn something
- Solve a problem
- Improve a skill
- Understand a topic
- Make a decision
Informative content fuels both engagement and SEO, especially on YouTube.
Live Streams Are Growing Again
Live video has expanded beyond gaming. Today, live streaming is used for:
- Product launches
- Q&A sessions
- Workshops
- Tutorials
- Webinars
- E-commerce selling
Live interactions drive real-time engagement and increase brand visibility.
Silent-First Videos Are Still Important
A large portion of viewers watch without sound, especially on social feeds.
To maximize performance, videos should include:
- Captions
- On-screen text
- Visual storytelling
- Clear sequences
Silent-friendly videos are more inclusive and get better watch retention.
9. Video SEO is Essential
Search engines — especially Google and YouTube — prioritize video content in 2025.
Optimize by:
- Writing clear titles and descriptions
- Adding relevant tags
- Including transcripts
- Using strong thumbnail designs
- Answering search-driven questions
Optimized videos are more likely to appear in search results and suggested feeds.
10. Storytelling Remains the Heart of Video Marketing
Algorithms may evolve, but storytelling stays timeless.
Videos with emotional resonance perform better because they:
- Build connection
- Strengthen brand recall
- Encourage sharing
- Keep viewers watching longer
Whether short or long, effective storytelling still sets top-performing videos apart.
Video continues to lead as one of the most powerful ways to reach audiences online. In 2025, the brands winning with video are those that:
- Embrace short-form and long-form together
- Use AI tools to enhance production
- Create authentic and educational content
- Experiment with new formats like shoppable and UGC-style videos
- Invest in creativity and strong storytelling
Adapting to these trends ensures that your video marketing strategy stays relevant and results-driven.
Optimind offers various video-related services such as YouTube SEO, among others. Talk to us about how we can help your video marketing campaign.
