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Top 9 Simple Web Design Patterns to Use for Your Website

Web design patterns have become a key component of website design, as they are a great way to create a user-friendly website. They can help your website look professional while providing a great user experience (UX). 

By utilizing simple web design patterns, you can ensure that your website is easy to navigate and understand and looks well-designed. From the basics, like navigation menus and search bars, to more intricate design elements, such as buttons and images, several simple web design patterns can help you create a website that looks great and works well. Knowing which patterns to use and when can make all the difference when creating a website that looks professional and is easy to use.

What are web design patterns?

Web design patterns are essentially a set of guidelines that help you create a website that is both visually appealing and user-friendly. They can include anything from the structure of your website to the way elements are placed on the page and to the colors and fonts used. By following web design patterns, you can create a website that looks professional, is easy to navigate, and provides a great UX.

Web design patterns aim to create a consistent look and feel across all website pages. This allows users to quickly orient themselves and navigate the site. It also helps users understand the information they seek, as the website’s design should be straightforward and easy to understand.

Benefits of using web design patterns

Web design patterns can ensure that your website looks professional and provides a great UX. This can increase user engagement, as users are more likely to stay on the site and interact with it if it is well-designed and easy to use. Additionally, utilizing web design patterns can ensure that your website is optimized for search engine rankings, as search engines prefer websites that are designed consistently and user-friendly.

Web design patterns that we have seen before

Below are web design patterns that have been employed before. Some are still used today, though they are typically combined with the newest patterns.

Card layouts

This pattern is popular for showcasing content in a visually appealing way. It involves displaying content in a series of cards that can be clicked on for more information.

Hero images

This pattern involves using large, eye-catching images at the top of the homepage to capture the user’s attention.


This pattern uses a minimalist design focusing on simplicity and whitespace.

Flat design

This pattern uses a simple, two-dimensional design focusing on bright colors and clean typography.

Parallax scrolling

This pattern involves using a technique where the background image moves slower than the foreground to create a sense of depth.

Sticky navigation

This pattern involves keeping the navigation menu fixed at the top of the page as the user scrolls down.

Video backgrounds

This pattern involves using a video as the homepage’s background to create a dynamic and engaging visual experience.

Common web design patterns today

Several common web design patterns can be used to create a website that looks great and works well. These include navigation menus, search bars, buttons and images, color schemes, and mobile-friendly design.

Navigational web design patterns

Navigation menus are one of the most basic web design patterns. They are used to allow users to navigate around the website. They should be prominently displayed and intuitively laid out. The navigation menu should be easy to understand and enable users to quickly find the information they are looking for. Additionally, the navigation menu should be consistent across all pages, allowing users to quickly orient themselves.

Here are some navigational web design patterns to use:

1. Grid layout

This pattern is used to organize content in a grid format, which can help users easily navigate through the website. Grid layouts are often used for galleries, portfolios, and product listings.

2. Breadcrumbs

This pattern shows users where they are in the website’s hierarchy and how to navigate to previous pages. Breadcrumbs typically appear at the top of the page and display the user’s current location in the website’s structure.

3. Wizard

This pattern guides users through a multi-step process, such as completing a form or purchasing. Wizards typically display progress indicators and provide clear instructions for each step.

4. Infinite scroll

This pattern displays a large amount of content on a single page without requiring users to navigate to additional pages. As the user scrolls down, more content is loaded automatically.

These navigational web design patterns help users easily navigate a website and find the content they seek. However, consider the specific needs of the website and its users when selecting and implementing these patterns.

Responsive web design patterns

These responsive web design patterns ensure the website can be viewed on different devices and screen sizes. In addition, they can improve the UX on mobile devices by optimizing the layout and functionality for smaller screens. 

Here are some responsive web design patterns to use:

1. Hamburger button

This pattern hides the website’s navigation menu on smaller screens. The menu slides out from the side when a user clicks the icon. This pattern is commonly used in mobile web design to save space.

2. Pull to refresh

This pattern is used to update the content on a mobile app or website. Users can pull down on the screen to refresh the content, which is useful for apps and websites that display real-time information.

3. One-finger mobile layout

This pattern is used to optimize mobile web design for one-handed use. The design typically includes large buttons and menus that can be easily accessed with one thumb.

Page web design patterns

These page web design patterns can improve the functionality and interactivity of a website. However, consider the specific needs of the website and its users when selecting and implementing these patterns. For example, modal windows may not be suitable for all types of content, and drag-and-drop uploads may not be accessible to all users.

Here are some page web design patterns to use:

1. Modal window

This pattern displays content or functionality on top of the current page without navigating away. Modal windows are used for login forms, product descriptions, and image galleries.

2. Drag and drop uploads

This pattern allows users to upload files by dragging and dropping them onto a designated page area. This can make the upload process faster and more intuitive for users.

How to choose the right web design pattern

When choosing a web design pattern, consider the website’s goals, the target audience, and the type of content the website will contain. Additionally, the design pattern should be easy to use and understand and look great.

Once you have determined the goals of the website and the target audience, you can begin to look at web design patterns that are appropriate for your website. Again, it is essential to think about how each design pattern will work with the content and target audience of the website. 

Additionally, it is vital to consider the overall look and feel of the website, as this will help create a consistent experience throughout the website.

At a minimum, the chosen web design pattern must accommodate the following:

Search bar

Search bars are another important web design pattern and should display prominently on each page. They should be intuitively laid out and easy to use. Additionally, they should provide relevant results and be able to search through all the content on the website.

Buttons and images

Buttons and images are essential to web design elements that can help guide users through the website. Ultimately, buttons must be clearly labeled and easy to understand. At the same time, images should be used to illustrate important points in an engaging way.

Color schemes

Color schemes are an important web design pattern that helps create a consistent look and feel across all pages. The color scheme should be easy on the eyes and not create any strain. Additionally, the colors should be consistent throughout the website.


Mobile-friendly design is becoming increasingly important as more people use mobile devices to access websites. The mobile-friendly design ensures that the website looks great and works well on all devices, allowing users to access the website regardless of their device.


Developers may use a combination of web design patterns depending on the goals and requirements of the website. For one, web design patterns are a great way to create a user-friendly website. Above are some popular web design patterns you can use for your website. They can help your website look professional while providing a great user experience. 

We, at Optimind, have witnessed the ever-changing web design patterns and their integration as part of our web development services, having been in the business since 2002. We can turn your website vision into reality. Call us now for a free consultation!

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