Traffic Conversion: Advantages and Disadvantages of Pop-ups

By February 24, 2014Web Design

Pop-ups are windows that appear on a website that a user has visited. They materialize automatically without any intervention. Its content can vary widely: it can be an opt-in form that is meant to generate leads, a video that is designed to promote a company’s campaign, a message that displays the latest news and updates or a third-party advertisement that the site owner wants the visitor to click on so he can earn extra cash.

Should You Integrate A Pop-Up On Your Web Design Or Not

One common question in the industry of web design in the Philippines or any place for that matter is –  would it be wise to integrate it into the overall website structure?

Below are its benefits and pitfalls.

Advantages & Disadvantages of Pop-ups_Infographic

ADVANTAGES.

  • Visibility. One obvious advantage is its visibility. It’s the first thing that visitors see when they go to your site. It immediately catches their attention. The manner in which you design your pop-up can dictate though if they will take the bait or not.
  • Increase in traffic conversion. Studies have shown that pop-ups are 13 times more effective at generating clicks and opt-in subscribers than standard banners. Thus adding it to your design is a fantastic way to increase followers, get more opt-ins or market a product or service. For instance, if you are an agency who is practicing SEO and you would like to post an announcement about the recent SEO training that you will be hosting this month, installing a pop-up is guaranteed to attract the interest of your followers including enthusiasts and professionals alike.
  • Instant feedback from customers. You can set up a pop-up on the FAQ page for example, so they can get in touch with you easily if they have immediate concerns, inquiries or complaints. In this way, you can quickly gauge how the customers feel about your products and services and basically, your firm in general.

 

DISADVANTAGES.

  • A big turn-off. If not implemented correctly, it can drive away your current audience. Excessively large ones that occupy the whole page can make them close their browsers altogether. Hidden exit buttons that give them the impression that you are not providing enough option but to either download your material, like your page or enter their info can compel them to not visit your web page anymore.
  • Spammy. Multiple ones in different pages scattered all over your website directly translate to “spam”. Your brand’s reputation can be affected negatively as a result.
  • Pop-up Blockers. There are tech-savvy consumers who detest pop-ups that they configure scripts to block them out on their Firefox or Chrome. If they don’t see your window, it obviously serves no purpose.

pop ups, pop up block

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