Retargeting Ads 101: How to Bring Back Lost Website Visitors
Have you ever noticed how a product you viewed online seems to follow you across the internet—appearing on Facebook, YouTube, or even in your Gmail …
Resources
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Johanna Abegail Vargas
LinkedIn Ads in the Philippines: B2B Lead Generation Strategies
LinkedIn has evolved beyond being just a professional networking platform—it’s now one of the most powerful tools for B2B marketing and lead generation. For businesses …
How to Align Social Media and SEO for Greater Brand Visibility
Social media and search engine optimization (SEO) have often been treated as separate strategies—but in reality, they work best when they’re aligned. Social media builds …
Google Ads for Philippine Businesses: Budgeting & ROI Tips
Running Google Ads can be one of the fastest ways to attract customers online, but without a clear plan, it can also become one of …
TikTok for Business: Viral Marketing Strategies That Work in the Philippine Market
TikTok has evolved from a dance app into one of the world’s most powerful marketing platforms—and in the Philippines, its influence is unmatched. With millions …
Building an Engaged Facebook Group for Your Brand: A Starter Guide
Despite the rise of TikTok and short-form content, Facebook remains the most powerful social platform in the Philippines, with more than 90 million active users. …
How to Use Topic Clusters to Boost Your Website’s SEO in 2025
Search behavior has changed dramatically in the last few years. People no longer type in fragmented keywords like “digital marketing Philippines” and expect short answers—they …
Google Search Console Tutorial for Beginners: Fix SEO Issues Fast
If you’ve ever wondered why your website isn’t showing up on Google or how to fix visibility issues, Google Search Console (GSC) is the answer. …
Technical SEO for WordPress & Shopify: Best Practices for Fast Rankings
When it comes to ranking higher in Google, design and content can only take you so far. What truly determines whether your website performs well …
Local SEO in the Philippines: How to Rank Your Business on Google Maps
For most Filipino consumers today, discovering a business starts with a quick search on Google Maps. Whether someone’s craving halo-halo in Quezon City, looking for …
