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How to promote a new website

Here in the Philippines, most of the businesses are just starting to go online. Since we started in 2002, most of our clients are usually from overseas with US and Singapore being the majority.
Yesterday, I’ve met with a businessman who owns a local travel agency and is now willing to expand his market using a web channel. One of his questions was how to get people to his website. I gave him the following online marketing tips:

  • Use Pay-per-click (PPC) while SEO is underway.
    With the current trends in Search engine optimization (SEO), it will take a longer time for new websites to rank up higher in the search results. While waiting for your site to climb up the ranking, it will be better to implement a PPC campaign to get traffic for your new website.
  • Join the online community.
    Interact with people on social networks like Facebook, Friendster, Myspace, etc. and be involved on forum topics that are related to your business. This will make it easier for the market to know about you. Check out Optimind’s Social Media Optimization (SMO) services.
  • Reward your visitors and customers.
    Implement a rewards system or give your customers or visitors prizes whenever they buy or refer someone to your website

For more information on how to promote your website, please check out our SEO and SMO services.

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