It all started with the release of the Pigeon. Sometime on July 24, 2014, Google released a new algorithm that generates useful, relevant and accurate local search results. Before the algorithm, web search and map search would generate different results. But with the release of Pigeon, the results of searching Google and Google Maps are now closely tied to each…
Content experience is a new term, but it has been around for a long time. People think content marketing only revolves around the “three-pillar system” as Yoav Schwartz illustrates in The Ultimate Guide to Content Experience. He says the system forgets a crucial ingredient, which is also the fourth pillar – experience. Content Experience Explained Experience combined with content comes…
