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30 Digital Marketing Statistics You Shouldn’t Miss

E-mail Marketing

  1. E-mails opened on smartphones and tablets have raised by 80% over the last 6 months.
  2. Average return for e-mail marketing investment is $44.25 for every dollar spent.
  3. 85% of people would rather provide an e-mail for an e-book over a tweet

Blog and Content Marketing

  1.  Blog give sites more indexed pages and more indexed links
  2. Blogs are 63% more likely to influence purchase decisions than magazines.
  3. Companies that blog more than 15 times per month get 5 times more traffic.
  4. The average content length for a page that ranks in top 10 position is 2000 words.
  5. If a post is greater than 1,500 words, it receives 68.1% more tweets and 22.6% more facebook likes.
  6. Posts with a title length of 10 to 18 words get more links.
  7. Articles with images get 94% more views.
  8. Companies that use infographics grow in average of 12%
  9. Companies see 55% increase in leads from increasing pages from 10 to 15


  1. Using videos on landing pages can increase conversions by 86%
  2. Videos get 267% more links than normal posts.
  3. 58% of your audience will stop watching video within the first 90 seconds.
  4. Video keeps prospect customers on site up to 2 minutes longer.
  5. 20% of people will read text while 80% of people will watch a video with the same exact content.
  6. Viewers retain 58% of what they see but only 10% of what they read.
  7. Websites with videos are  50 times more likely to rank on Google first page.
  8. A consumer who views a product video is up to 144% more likely to add the product to cart.

Online Shopping

  1. 67% of consumers say that quality of a product image is important in selecting and purchasing a product.
  2. consumers who receive e-mail marketing spends 83% more when shopping.
  3. consumer who receives email marketing order 28% more often.
  4. Personalized e-mails improve CTR by 14% and conversion rate by 10%.
  5. Average buyer consults 11 consumer reviews on the path to purchase.
  6. The average CTR from banner advertising is 2.1% 

Need more? This infographic shows 30 Digital Marketing Statistics


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