Have you ever experienced wanting your readers click the link you wanted them to see but you do not know how to do it right? Say you are giving them a link about mobile app development, but you are torn if the words you used are good enough to be noticed or you are tempted to use the words ‘click’ and ‘here’ to save those sweat up. Sometimes it gets to your nerves because it becomes a problem of sorts. And thinking about the right words to use, you’ve ended up doing the doomed.
By doing so, you might have not known that using words on a link can affect the experience of your users on your interface. Having proper link titles is a requirement that makes it accessible since the word ‘click’ or ‘here’ connotes an irrelevant and ambiguous description for your content that should have been noticed if prompted with far better words.
It would not hurt to have a couple of links on your article. Knowing their placements will make them noticeable despite the length of your paragraphs. An example of which is if you position your links on the primary portions of your paragraphs and on the latter ones. It will make sense because this positioning effect will match to the mouse mechanics of a reader. Users more likely click on links, which are placed near the beginning of a list or near the end.
With this said, there are instances that links have to be placed wherein they won’t go unnoticed; unless otherwise you have a proper wordplay (this will be discussed as you go through the article) for them to be visible, then those links will just eventually be put to waste.
Choose Words Wisely
Instead of using the word “here” you might look for a different verb that relates to the user’s task might be of a good idea. Using the word “here” would conceal what the user is clicking. Moreover, the text on the link might explain what the user is clicking but when the user reads the link itself, probably they won’t have a clue. Remember, there are always better and more relevant verbs to be used.
Aside from that, the user has to go through the stress of differentiating the links, opening each one to see which and how each one is different. A tip would be to better label the link with something that describes what the user is about to click, so distinguishing between the links becomes easier.
Also, another thing is that sometimes, using the word “here” to make a link noticeable is not necessary because that is what a link is designed to be. Either way, it should be noticeable because of its color. It is important that readers can distinguish your normal text and your links. In the way, it would be easier.
Phrasing Links Correctly
You can even describe what your link is about and choose which relevant words to highlight as part of the link. Aside from using verbs as anchors for your links (often these also become vague and not give a clear picture of what to expect), you can use adjectives to make it more interestingly clickable.
Moreover, you can use nouns to enable your users to have a better idea of what they will get when they click through. This will give a more thought-provoking value to your link, as readers would get their eyes laid on it and their mouse cursors ready to click on the link.
On another hand, say for example, you want to end your sentences with a link. This will also become a good idea for the links will be easily spotted because users will see each one as soon as the sentence is about to be finished as they read. And with that, it will be a hint for them to take action immediately, instead of having to go back and look for the link in the middle of the sentence. This would give your readers less headache, though.
Another thing about placing links is the idea of choosing the text of your link anchors as specific as possible. An example would be using the title of the book or write up you wish to link, instead of using the words “book” or “article”. This will give the user a more detailed information about what they are clicking onto and of course, what to expect. Being specific is a more practical way of giving out information, especially if you are using a third-party source.
Never Say “Click Here”
There may be instances where you have used these words to navigate your users to certain pages where links are being used. And eventually, ‘click here’ as your link anchor has been a very overrated phrase. Remember the effect it will have on the experience of your readers the next time you use the words “click” or “here” for your links.
Choosing other words to communicate with your readers and not use those usual and common words would be a challenge. It is really a challenge because other than being witty, you have to make it as interesting and clickable as possible. It would take some thought and effort on your part, but in the end, your users will benefit with a better experience.
You have a choice; either taking the easy way out and just say “click here” or finding the right phrases that really clicks the users.
Links are additional information for your readers to let them understand more what message you are trying to convey to them. These are helpful guides especially if you want to expound more on what you want to tell your audience, or show them, the least. You need also links to perhaps add up to your link building strategies for your website. But nonetheless, links are needed to connect details and messages for further understanding, in this case, as webpages.
In addition to that, everyone should know how to make links more interesting for them to be clicked. And from the mentioned ways on how to do so, there would be no reason for you not to have those hits.
How about you? Do you have any strategies to share about making your link anchors more interesting? Share your thoughts on the comment section below!