Digital marketing is an ever-evolving field. For any wise business, going digital is the most sensible thing to do. However, getting the buy-in of the C-suite is often a challenge because they are mostly skeptical about the strategic benefits of doing so. Convincing them should not be a problem. Show these digital marketing statistics.
Before it became a world-renowned fiasco, Fyre Festival is considered a digital marketing success. It is a well-thought-out digital marketing strategy that made use of a multi-channel approach. Read the components of Fyre Festival’s digital marketing campaign as well as what your brand may learn from the experiences of the greatest party that never happened.