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content marketing Archives | Optimind Technology Solutions

blogSEO

SEO Trends 2019

In 2018 and years before that, the SEO trends of 2019 are geared toward providing the users the experience - the UX - they deserved. What SEO strategies and tactics will matter this year to dominate the results pages (SERPs)? Below are the answers. Why SEO In the Philippines, brands are still skeptic to jump into the SEO bandwagon despite…
Jennevie Tanzon-Corre
February 21, 2019
blogFeatured

Fyre Festival and the Power of Digital Marketing

Before it became a world-renowned fiasco, Fyre Festival is considered a digital marketing success. It is a well-thought-out digital marketing strategy that made use of a multi-channel approach. Read the components of Fyre Festival’s digital marketing campaign as well as what your brand may learn from the experiences of the greatest party that never happened.
Jennevie Tanzon-Corre
January 25, 2019
blogMarketing

How To Effectively Write for the Web This 2018

Writing for the web is not as easy as it looks. Successful and talented writers don't always make it unless they have a solid fan base or a follower count. This is because online platforms work differently and people also elicit different responses when using the web. Algorithms drive the creation of blog posts and other types of content. News…
Marianick Villegas
August 7, 2018
blogMarketingSEO

10 Simple Ways To Improve Content Experience

Content experience is a new term, but it has been around for a long time. People think content marketing only revolves around the "three-pillar system" as Yoav Schwartz illustrates in The Ultimate Guide to Content Experience. He says the system forgets a crucial ingredient, which is also the fourth pillar - experience. Content Experience Explained Experience combined with content comes…
Marianick Villegas
August 6, 2018
blog

18 Platforms Where You Can Share Content This 2018

Publishing on your website or blog is just the beginning of putting your content out there. With so much digital noise, millions of posts created by a digital marketing agency in the Philippines as well as other countries each day can easily trample your content. Think of the Internet as a marketplace. Your content is your goods while your website…
Marianick Villegas
July 24, 2018
blogSEOtraffic-related

5 Ways to Optimize Your Blog

Google pushes specific guidelines for a better and contributive user experience (UX). Of course, certain guidelines apply to blogging to make the most of it. Google mentioned three major tasks: 1) create great content, 2) make sure readers and crawlers can find your content and 3) measure and analyze. If we are going to sum up what Google wants us…
Jennevie Tanzon-Corre
August 15, 2017
blog

10 New Rules of Content Marketing

2017 has taken its flight along with a new set of equally exciting and challenging marketing trends for digital creators to try on. Now we see a significant increase in video content consumption along with the drastic decline of people who read long, plain text without accompanying visuals. With the number of content creators online, viewers look for something that…
Ma. Venus Gamboa
January 16, 2017