10 Digital Marketing Audits You Can Do For Your Business in 2021

When digital marketing is no longer producing the results you expect and desire, it is high time for an audit. Digital marketing audit, however, is easier said than done. Digital marketing is a component of marketing, which, in turn, has several parts. It is an umbrella term that covers social media marketing, search engine optimization (SEO), content marketing, email marketing,…
Jennevie Tanzon-Corre
April 24, 2020

Ways Digital Marketing Can Enhance Political Campaigns

Political debates are happening not on the town halls but in the virtual world, with the prying eyes of the voting public. Not just for the sophisticated politicians, digital marketing actually levels the electoral field since it allows low-budgeted candidates to reach the target voters. The tool is at their disposal to enhance own political campaigns. Learn how here.

How To Effectively Write for the Web This 2018

Writing for the web is not as easy as it looks. Successful and talented writers don't always make it unless they have a solid fan base or a follower count. This is because online platforms work differently and people also elicit different responses when using the web. Algorithms drive the creation of blog posts and other types of content. News…
August 7, 2018
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10 Simple Ways To Improve Content Experience

Content experience is a new term, but it has been around for a long time. People think content marketing only revolves around the "three-pillar system" as Yoav Schwartz illustrates in The Ultimate Guide to Content Experience. He says the system forgets a crucial ingredient, which is also the fourth pillar - experience. Content Experience Explained Experience combined with content comes…
August 6, 2018

Crucial Elements of Social Media Marketing

  "Social media is about the people, not about your business. Provide for the people and the people will provide for you" -Matt Goulart   If you are in any kind of business, you would know that it thrives on advertising--any kind of advertising. However, with the evolution of digital media, we have reached a new pinnacle in marketing through…
Johanna Abegail Vargas
September 18, 2016

For Entrepreneurs: Why Attitude Beats Intelligence?

Intelligence is one of the ingredients for success. Without it, we might be running a crappy business. Agree? Generally, we think that successful people are blessed with brains and skills to achieve their goals. Yes, this is true. But sometimes, that's not always the case. Your attitude is everything, which brings a great impact on your business. The character you…