Mobile Apps are Winning Over Browsers
For as long as I can remember, smartphones have been invading the mobile industry as innovated, as they seem. Manufacturers of such mobile operating systems …
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Increasing Clicks on Links: Tips for the Digital Marketers
Our minds are designed to select the least resistance when faced with specific situations or tasks. Our minds will find the easiest solutions to any …
Perfect Examples of Good Calls to Action
Calls to action present themselves as opportunities to escalate profitability and widen reach. While they are usually in tiny button formats, they serve as gatekeepers …
Understanding Mobile App Indexing by Google
Just recently, Google announced that it will index more mobile app contents. This means Google will modify how app results are displayed during a search …
Digital and Traditional Marketing: Why They Still Go Hand in Hand
In today’s era of marketing and advertising, digital marketing has been rampantly used because of the technology and resources that come with it. Not mentioning …
Worth-Knowing and Implementing Digital Marketing Trends in the Philippines
Before we discuss the current (and perhaps, the future) digital marketing trends in the Philippines, it would be best first to understand the local digital …
Love and Hate Relationship of Paid Search (SEM) and SEO
Users click on a paid search ad that answers search query, mentions a familiar brand, appears above the organic search results, and has a compelling …
Digital Marketing: How to Present Your Product/Service Properly?
You have your own business but may have the difficulty with advertising it? Then what you need is a good marketing strategy. Presenting your products …
Online Marketing 101: How Psychology of Color Affects Branding
Persuading the consumers to buy is not without difficulties. It’s a blessing that there are theories and concepts to guide the marketers, one of which is the color psychology.
8 KPIs of Great Content Marketing
A website’s success is measured by the number of “hits.” That was in mid-2000s, and the global digital landscape has come a long way since …
