traffic-related

A website’s success is measured by the number of “hits.” That was in mid-2000s, and the global digital landscape has come a long way since then. Aside from analytics, key performance indicators (KPIs) are now used by marketers to gauge the performance of their websites. You cannot consider yourself as a digital marketer if you don’t know what conversion rate…

Yes, you read it right. Paradoxically, for a search engine that requires sites to submit URLs for indexing, Google also de-indexes websites. So don’t be surprised if you cannot find your site in SERPs even when you search for your own company name. By virtue of the search engine’s content and quality guidelines, there are two ways Google de-indexes a…

It was in April 2010 when Google made website speed as an official ranking factor. Google is not very particular in letting the public know what ranking factors they use. However, Matt Cutts, Google’s web spam team leader, chose to announce the change despite claiming that the change only affects less than 1% of the sites. It goes to show…