blogFeatured Guest PostsSEOtraffic-related

5 Ways to Optimize Your Blog

Google pushes specific guidelines for a better and contributive user experience (UX). Of course, certain guidelines apply to blogging to make the most of it. Google mentioned three major tasks: 1) create great content, 2) make sure readers and crawlers can find your content and 3) measure and analyze. If we are going to sum up what Google wants us…
Jennevie Tanzon-Corre
August 15, 2017
SEOtraffic-relatedWeb Design

How Important Are Sitelinks for SEO

We only show sitelinks for results when we think they’ll be useful to the user. If the structure of your site doesn’t allow our algorithms to find good sitelinks, or we don’t think that the sitelinks for your site are relevant for the user’s query, we won’t show them. --- Google Chances are, you have already seen sitelinks, but just…
Jennevie Tanzon-Corre
January 20, 2015

8 KPIs of Great Content Marketing

A website’s success is measured by the number of “hits.” That was in mid-2000s, and the global digital landscape has come a long way since then. Aside from analytics, key performance indicators (KPIs) are now used by marketers to gauge the performance of their websites. You cannot consider yourself as a digital marketer if you don’t know what conversion rate…
June 27, 2014

Reasons Why Google Will De-Index Your Website

Yes, you read it right. Paradoxically, for a search engine that requires sites to submit URLs for indexing, Google also de-indexes websites. So don’t be surprised if you cannot find your site in SERPs even when you search for your own company name. By virtue of the search engine’s content and quality guidelines, there are two ways Google de-indexes a…
June 24, 2014