If there’s one treasure trove that SEOs know of that would be Google Analytics. It’s one of the free tools that Google offers and the easiest one to use at that. At its most basic, Google Analytics tracks and analyzes the visitors to a website. Hence, determining whether that site is in its optimal condition is possible. If it lags…
Google pushes specific guidelines for a better and contributive user experience (UX). Of course, certain guidelines apply to blogging to make the most of it. Google mentioned three major tasks: 1) create great content, 2) make sure readers and crawlers can find your content and 3) measure and analyze. If we are going to sum up what Google wants us…
We only show sitelinks for results when we think they’ll be useful to the user. If the structure of your site doesn’t allow our algorithms to find good sitelinks, or we don’t think that the sitelinks for your site are relevant for the user’s query, we won’t show them. — Google Chances are, you have already seen sitelinks, but just…
You have a business. A start-up business, perhaps, and you thought of making that business from an idea you just thought of over the shower and now it’s coming true. Fast-forward, you thought of creating a marketing strategy to make your business the talk-of-the-town. The Internet was one of the best strategies that came across your mind and eventually you…
There are many ways for you to increase site traffic, much more of subscribers and followers to your site. And as a digital marketing agency in the Philippines or anywhere else in the world would suggest, a website is more intriguing and interested to be visited again because of the benefits your clients can get out of your website. If…
About 8% of all searches result to clicking any of the advertisements in the natural search list. What do this tells us and what it means to our paid search and SEO? Please remember that, in this context, search engine marketing (SEM) is for paid search and SEO is for organic search to avoid confusions. However, the confusion whether they…
You have your own business but have the difficulty on advertising it? Then what you need is a good marketing strategy. Presenting your products or services for them to be known to the public is one crucial stage for an entrepreneur’s career, just like a designer making an online portfolio for his or her projects, thus the need of an…
A website’s success is measured by the number of “hits.” That was in mid-2000s, and the global digital landscape has come a long way since then. Aside from analytics, key performance indicators (KPIs) are now used by marketers to gauge the performance of their websites. You cannot consider yourself as a digital marketer if you don’t know what conversion rate…
Yes, you read it right. Paradoxically, for a search engine that requires sites to submit URLs for indexing, Google also de-indexes websites. So don’t be surprised if you cannot find your site in SERPs even when you search for your own company name. By virtue of the search engine’s content and quality guidelines, there are two ways Google de-indexes a…
It was in April 2010 when Google made website speed as an official ranking factor. Google is not very particular in letting the public know what ranking factors they use. However, Matt Cutts, Google’s web spam team leader, chose to announce the change despite claiming that the change only affects less than 1% of the sites. It goes to show…
