3) Elegant typography
To highlight the minimalist design, dramatic and impactful typographies are becoming the standard. In fact, today is considered as the golden age of typography thanks to the availability of web type tools such as Adobe Typekit and Google Fonts. These artistically streamlined calligraphic fonts actually feel more personal. And, they are tangible enough to sustain the browsing experience. It’s a visual hierarchy tool that is also ideal for branding purposes.
Image screenshot from: Hawk and Hen
Image screenshot from: Studio Brun
Image screenshot from: Prince Ink
Image screenshot from: D Angelico
Image screenshot from: Al Taglio
