5) Big, bold type
Image screenshot: Pomerleau
Image screenshot: CP+B Copenhagen
Content is the focus now more than ever. And some designers are finding ways to make a statement figuratively and literally.
It doesn’t necessarily about the font although it still matters for UX purposes. Instead, it is all about summarizing the overall value (unique selling proposition) of the brand itself.
Statements that are clear and concise, the more straightforward the message, the better.