10) Imaginative mastheads
Image screenshot: Meio-Fio
Image screenshot: ThibaultPailloux
In 2015 to 2016, we’ve seen the scrolling navbar, and we still see it. Nevertheless, mastheads are becoming more creative.
For branding purposes, it is a way to make your brand standout from the rest of the competition. Websites can even go without a masthead if the owners want. Go nontraditional if the mantra today.
Again, it’s because the emphasis is on the content wherein the homepage is designed as a landing page. The pages are strictly built to cater to the needs of the users, and the masthead (or the lack of it) often serves as the anchor.